Director of DTC, Lifestyle and Apparel – Overtime

You’ll construct a best-in-class expertise by web site technique, merchandising, achievement, and buyer expertise whereas additionally managing operational complexity and cross-functional priorities. Accountable for delivering monetary targets, you’ll champion data-driven resolution making, elevate assortment curation, and orchestrate modern methods that hold us forward of market developments. This is a high-impact, hands-on management function targeted on each optimizing each day efficiency and constructing the long-term infrastructure for sustained progress.

Strategy & Leadership

• Define the imaginative and prescient and progress technique for our eCommerce enterprise throughout desktop, cellular, retail, and occasions, making certain alignment with client developments and inner KPIs.
• Translate model and enterprise objectives into clear DTC execution plans—balancing buyer expertise, storytelling, and income objectives.
• Build, mentor, and lead a high-performing workforce throughout web site operations, merchandising, planning, retail, and buyer expertise.
• Develop expertise and function a management function mannequin throughout the broader group, driving cross-functional communication and collaboration.

Merchandising & Planning

• Define and oversee the technique for seasonal line planning and in-season administration throughout the entire eCommerce portfolio.
• Guide the Product Creation workforce on strategic wants of the DTC client, making certain your workforce’s line planning contains Style, SKU, Color, Expression, Price, Channel, and ISD protection for each new alternatives and carry-over enterprise.
• Align DTC imaginative and prescient with Merchandising, Marketing, and Finance groups on stock administration, storytelling moments, and seasonal purchase planning throughout all classes and distribution channels.
• Direct workforce in assortment administration, measurement runs, sell-through monitoring, and lifecycle reporting to make sure optimum stock well being and profitability.

E-commerce Analytics & Consumer Insights

• Lead and direct the workforce in constructing and sustaining the DTC analytics framework, setting KPIs and growing dashboards to watch gross sales, site visitors, conversion, AOV, retention, and buyer lifetime worth.
• Guide the workforce in deep-diving into client conduct knowledge—together with buy patterns, web site navigation, drop efficiency, and cohort evaluation—to uncover progress alternatives and establish friction factors.
• Oversee using analytics instruments (e.g., Shopify Analytics, Google Analytics, Dynamic Yield, CRM experiences) to section prospects, optimize merchandising, and refine promotional technique.
• Direct cross-functional insight-sharing, making certain advertising, merchandising, and product groups obtain clear, actionable suggestions to drive acquisition, retention, and upsell.
• Lead autopsy evaluation of main launches, campaigns, and drops, utilizing findings to regulate future assortments, launch calendars, and CX methods.
• Ensure ongoing monitoring of competitor benchmarks and trade developments to maintain our DTC expertise forward of the market and aligned with client expectations.

eCommerce Site Management (Shopify)

• Oversee Shopify suite administration, guiding the workforce on web site roadmap, content material, and performance.
• Lead technique for web site rebuild, optimizing for mobile-first UX and conversion.
• Foster a tradition of continuous innovation, leveraging A/B testing, UX enhancements, and back-end upgrades.

Operations & Fulfillment

• Lead the workforce in delivering operational excellence from product add by order supply to enhance client satisfaction.
• Drive 3PL efficiency enhancements, figuring out logistics instruments and greatest practices to modernize present course of for scale.

Marketing Collaboration

• Direct alignment of web site content material, e mail, SMS, and paid methods with merchandising calendars and product launches. Ensure advertising activations are absolutely supported by web site merchandising and operational readiness.
• Align DTC imaginative and prescient and income objectives with progress advertising workforce to set the marketing campaign roadmap and promotional calendar.

Finance & Reporting

• Lead month-to-month reporting for eCommerce, CX, and Retail, presenting insights and proposals to cross-functional companions with a concentrate on driving future product improvement and enterprise selections.
• Oversee coordination with Finance on PO monitoring, royalty funds, gifting, and bill approvals.

Wholesale, Licensing & External Sales

• Provide strategic oversight to wholesale, licensing, and workforce gross sales partnerships, making certain alignment with DTC methods, market model administration and stock circulation.
• Lead execution of exterior companion launches throughout DTC channels the place related.

Who You Are:

• 10+  years of DTC/eCommerce expertise, ideally in youth tradition, sportswear, or streetwear.
• Deep information of Shopify, CX platforms, digital merchandising, and retail .
• Proven chief with a observe report of scaling eCommerce companies, constructing high-performing groups, and delivering outcomes.
• Have an modern, forward-thinking mindset to anticipate and establish white area throughout the athletic and streetwear area to greatest serve our client
• Analytical and operationally minded—capable of handle complexity, drive clairty and transfer rapidly.
• Collaborative communicator who can guarantee alignments with Product Creation, Marketing, Planning, and Finance groups.
• Passionate about constructing experiences for younger athletes and culture-driven customers.

Overtime expects the bottom wage of this function to be roughly $120-145K yearly based mostly on the expertise of the person employed into the function. Additionally we provide advantages, paid break day, and inventory choices.