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Is journey planning the subsequent house AI is taking on?
A brand new survey reveals that youthful Americans are counting on AI and ChatGPT an increasing number of to assemble their trip itineraries.
The survey of two,000 Americans (cut up evenly by era) by Talker Research ( discovered that solely 29% of millennials have by no means used AI because of this, with simply 33% of Gen Z saying the identical.
This is a stark distinction to older generations that also depend on old-school, conventional strategies to type their journey plans. Seven in ten child boomers additionally say they’ve by no means used AI for his or her journey plans.
So precisely how are folks using AI on this approach? The fascinating outcomes emerged in Talker Research’s new journey pattern report.
The high utility for AI in journey planning was discovered to be asking it to check flight costs for wherever they’re headed, with 29% of all these polled saying they’ve carried out this.
The same quantity says AI is available in even earlier than that: Twenty-nine p.c of respondents have even requested it the place they need to go for his or her journey.
Another one in 5 even let AI full an in depth plan for his or her complete journey, full with sights to see, native issues to do and museums to tick off.
While phrase of mouth and suggestions from family members have all the time been the most typical solution to study enjoyable locations to journey, the survey revealed that there’s a brand new contender.
YouTube (34%) was topped as the highest useful resource folks use for journey inspo, formally topping suggestions from household (30%) and associates (28%).
The generations have been cut up on this, as unsurprisingly, youthful generations have been much more reliant on social media than older generations.
While YouTube was the preferred when accounting for each survey-taker, Gen Z was overwhelmingly utilizing TikTok for journey inspiration (52%).
In comparability, simply 27% of millennials and solely 2% of boomers mentioned they use TikTok for this objective.
While AI continues to be pretty new, it’s straightforward to see this pattern rising because the expertise turns into extra refined.
This random double-opt-in survey of two,000 Americans (500 Gen Z, 500 millennials, 500 Gen X, 500 child boomers) was carried out between May 5 and May 8, 2025 by market analysis firm Talker Research, whose crew members are members of the Market Research Society (MRS) and the European Society for Opinion and Marketing Research (ESOMAR).
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