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Apple is elevating the worth of a subscription to its Apple TV+ streaming service for U.S. clients.
The expertise big mentioned Thursday that an Apple TV+ subscription will now value $12.99 a month, up from $9.99. The annual value for Apple TV+ will stay $99.99.
The new pricing takes impact for brand new subscribers on Aug. 21, whereas current clients will see the change 30 days after their subsequent service renewal date.
Apple’s authentic content material contains packages like “The Morning Show,” and “Severance.” The firm final hiked Apple TV+ costs in October 2023, when a month-to-month subscription rose from $6.99 to $9.99 within the U.S.
The transfer comes after each Netflix and NBCUniversal’s Peacock streaming service additionally raised their costs earlier this 12 months. In January, Netflix boosted the price of an ordinary plan with adverts from $6.99 to $7.99 a month. Peacock in July raised its subscription charges by $3, growing the price of a Premium Plus plan to $16.99 per thirty days.
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