All we all know in regards to the iPhone 17 as Apple units launch date

Apple followers have been ready months for this second, and it’s nearly right here. On 9 September, the tech large will unveil the iPhone 17 in what’s tipped to be the largest improve in years. While particulars stay underneath wraps, all shall be revealed at Apple’s launch occasion, with rumours pointing to a recent design, a brand new digicam button and rather more.

The tech large is understood for hiding summary clues in its occasion invites, and this yr is not any completely different. Tim Cook has teased an “awe-dropping” Apple occasion, with the brand styled like a thermal digicam picture. While there’s been no suggestion {that a} thermal digicam is coming to the iPhone 17, followers on-line are speculating that it might trace on the rumoured vapour-chamber cooling improve that would assist with thermal administration.

There are loads of different rumours. For months, Apple has been anticipated to introduce an ultra-thin iPhone 17 Air, which is prone to exchange the Plus mannequin within the line-up. It’s predicted to be simply 5.5mm thick, which is even thinner than the just lately launched Samsung Galaxy S25 Edge. On high of that, there are whispers that Apple is totally redesigning the rear of the iPhone 17 Pro, kitting it out with a horizontal digicam bar that resembles the brand new Google Pixel 10.

Naturally, some under-the-hood upgrades are additionally anticipated. Rumours level to main digicam enhancements, together with 8x optical zoom for the Pro fashions and a considerably enhanced 24MP front-facing digicam throughout the line-up. Simultaneous recording with each entrance and rear cameras can be a risk. Set to be introduced this September alongside the Apple Watch Series 11 and AirPods Pro 3, right here’s every little thing we all know in regards to the upcoming handsets, from launch date, value and design to specs, battery life and digicam.

Apple iPhone 17 launch date: When will the brand new smartphones launch?

Apple has introduced will probably be internet hosting an “awe-dropping” occasion on Tuesday 9 September. The launch will happen at Apple Park in Cupertino, the place the corporate is predicted to unveil the iPhone 17 alongside different new merchandise. The keynote will begin at 6pm within the UK, and also you’ll be capable to watch it dwell on Apple’s web site, the Apple TV app and on YouTube.

Based on earlier launches, pre-orders will most likely go dwell that very same week on Friday 12 September, with the handsets then delivery out and arriving in retailers on Friday 19 September.

Apple iPhone 17 value: How a lot might the brand new handsets price?

While we gained’t know the value of the iPhone 17 till 9 September, there are already loads of rumours on the market. Still, iPhone pricing rumours are by no means all that dependable. Every yr, leakers and analysts predict a value hike, and yearly, Apple tends to carry agency. However, that may lastly change in 2025.

In a May submit on Truth Social, President Trump threatened to impose a 25 per cent tariff on all iPhones manufactured exterior the US. Apple had already begun shifting some manufacturing to India in 2020, serving to it keep away from earlier tariffs, however this newest menace might nonetheless have an effect on international pricing by the point the iPhone 17 launches.

In a report in mid-August, Bloomberg claimed that Apple was planning to fabricate all 4 US-bound iPhone 17 fashions in India, which is the primary time shipments of a whole new lineup will come from India at launch. The transfer is reportedly designed to scale back Apple’s reliance on China and will assist soften the impression of potential tariffs, no less than within the close to time period. According to Bloomberg, factories run by Tata Group, an Indian multinational conglomerate, are anticipated to deal with round half of India’s iPhone output inside two years, alongside Apple’s long-time accomplice Foxconn.

In May, The Wall Street Journal claimed that Apple was planning to raise iPhone prices this September. The tech large reportedly intends to attribute the hike to new options and design modifications, quite than tariffs, in a bid to keep away from political backlash.

On 13 August, dependable Weibo leaker Instant Digital claimed that the iPhone 17 Pro will enhance in value by $50 to $1,050 within the US, however the base storage will even be doubled from 128GB to 256GB, and the decrease tier dropped solely. Last week, analyst Jeff Pu claimed that iPhone 17 fashions will possible be costlier than the iPhone 16 vary on account of US tariffs on gadgets assembled in China and India.

Instant Digital isn’t the one one touting a $50 enhance. In a July analysis notice, Jefferies analyst Edison Lee stated that Apple is predicted to hike each iPhone 17 mannequin by $50 as a strategy to offset China tariffs and the price of elements. The rumoured value hike would apply to the iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max.

That stated, Bloomberg’s Mark Gurman reported in March that the iPhone 17 Air, which is predicted to exchange the Plus mannequin, will price the identical because the iPhone 16 Plus: $899 within the US and £899 within the UK, so we’ll simply have to attend and see.

Apple iPhone 17 digicam

Details in regards to the iPhone 17’s digicam are nonetheless being saved firmly underneath wraps, and whereas the Apple brand appears prefer it’s being seen via a thermal digicam, it’s a characteristic that has not been rumoured.

In an August 2024 report, Jeff Pu claimed in a analysis notice that each one 4 iPhone 17 fashions will characteristic a 24MP front-facing digicam – a greater lens than the 12MP front-facing digicam on the iPhone 16. It’s a hearsay seconded by dependable leaker Ming-Chi Kuo in January 2024. In October 2024, Pu added that the iPhone 17 Pro would characteristic a 48MP telephoto snapper with 3.5x optical zoom and a redesigned triple digicam array that runs horizontally throughout the rear.

According to a YouTube video from FrontPageTech launched in April, the Pro fashions may achieve a brand new video recording characteristic, permitting customers to seize footage from each the entrance and rear cameras on the similar time. It’s rumoured that it might allow you to overlay a selfie shot over outward-facing footage – a useful gizmo for vloggers or creators.

In February 2025, Majin Bu showed more renders of the iPhone 17 lineup, this time of the digicam array. In the renders, the iPhone 17 Pro and iPhone 17 Pro Max may be seen with a triple digicam system positioned horizontally throughout the highest. The base iPhone 17 will keep on with its two vertical cameras, and the iPhone 17 Air will characteristic only one digicam. Mark Gurman claimed in March 2025 that this shall be a 48MP digicam on the iPhone 17 Air.

According to Bloomberg’s Mark Gurman, Apple plans to stress improved video recording this yr to higher attraction to creators and vloggers, one thing he advised in a EnergyOn e-newsletter in February.

In July 2025, an nameless tipster told MacRumors that the iPhone 17 Pro would obtain an upgraded telephoto lens with as much as 8x optical zoom, a notable soar from the iPhone 16 Pro’s 5x. The similar supply claimed the lens would help steady optical zoom throughout focal lengths by bodily shifting place. Apple can be reportedly engaged on a brand new professional digicam app designed to rival third-party instruments like Halide and Filmic Pro, although it’s unclear if will probably be unique to the Pro fashions.

The nameless tipster additionally claimed {that a} second devoted digicam management button shall be added to the highest fringe of the iPhone 17, complementing the present one on the aspect.

Apple iPhone 17 design and show

There have been so many credible iPhone 17 design leaks over the previous few months that it appears like we already know what the upcoming handset goes to appear like.

Apple analyst Ming-Chi Kuo said last year that it will feature just a single 48MP rear camera in a new horizontal pill-shaped camera bar, and unusually, Apple Track claimed in late April 2025 that it’ll characteristic a USB-C port that’s barely off-centre to accommodate the slimmer chassis. The machine can be rumoured to characteristic a 6.6in OLED show with ProMovement, Dynamic Island and Face ID.

On 28 July, a prototype of the iPhone 17 Pro was noticed within the wild and posted to X. In the images, you may see the rumoured iPhone 17 Pro in a cumbersome case, with a visual horizontal digicam bar. Gurman publicly reacted to the photographs, including a bit of additional credibility to the leak.

Majin Bu additionally claimed again in September 2024 that Apple was prototyping an iPhone with the amount and motion buttons unified into one single button. It might work equally to the capacitive digicam management button seen on the iPhone 16 Pro.

As for the remainder of the vary, a really early rumour from Haitong International Securities analyst Jeff Pu, revealed in May final yr, claimed that the iPhone 17, iPhone 17 Air and iPhone 17 Pro will use a fancy aluminium design as an alternative of the titanium body discovered on the 16 Pro. The 16 and 16 Plus already use aluminium, however the 16 Pro doesn’t. Pu did recommend the iPhone 17 Pro Max might keep the titanium body, nevertheless.

It’s a downgrade in supplies that I’m hoping gained’t come to fruition, however one other report revealed by The Information in September provides credence to the leak and suggests that each one 4 handsets may have an aluminium body. The report states that the iPhone 17 Pro and iPhone 17 Pro Max will even boast an aluminium higher again half, whereas the underside half shall be glass, reportedly as a result of wi-fi charging doesn’t work with a steel rear. In February, Weibo leaker Instant Digital claimed that Apple was testing reverse wi-fi charging, which might allow you to cost your AirPods and different equipment wirelessly.

Again, it might be a step backwards from the all-glass rear on the iPhone 16 Pro line proper now, relying on the way it’s applied. There will even be a bigger rectangular digicam bump, making the 17 Pro look extra like a Google Pixel. In December, a semiconductor insider shared a render of what the brand new body might appear like on X.

Jeff Pu claimed in his May 2024 report that, excluding the iPhone 17 Air, the iPhone 17 lineup will characteristic the identical show dimensions because the iPhone 16. If true, meaning the iPhone 17’s show will measure 6.1in, the iPhone 17 Pro will characteristic the identical 6.3in show, and the iPhone 17 Pro Max will nonetheless measure 6.9in. Pu claims that the iPhone 17 shows shall be extra scratch-resistant and boast a extra anti-reflective coating, however that hearsay has since been walked again on account of reported manufacturing points.

One early 2024 rumour from The Elec, a media outlet specialising in Korean electronics, claims that the non-Pro fashions will obtain the Pro’s always-on show for the primary time and that they’ll additionally get ProMovement LPTO know-how, giving them a dynamic refresh charge.

Apple can be reportedly shifting the positioning of the Apple brand to take a seat decrease on the again of the iPhone 17 Pro to accommodate a brand new full-width digicam bar. This can be the primary main repositioning for the reason that iPhone 11. Leaked renders, shared by Bu in late June, recommend the redesign might centre the brand inside a glass cutout beneath the aluminium digicam bump, preserving wi-fi charging whereas altering how MagSafe equipment align. Accessory makers are reportedly already adapting their gear for this redesign, although it’s unclear if the inner magnet placement will even change.

Apple iPhone 17 colors

In April 2025, Majin Bu reported that Apple was testing a brand new sky blue colourway for the iPhone 17 Pro and Pro Max. However, that end now seems to have been reassigned.

According to a July report from Macworld, the identical sky blue is as an alternative anticipated to characteristic on the iPhone 17 Air, reflecting a extra muted palette. Majin Bu additionally stated on 17 July that the sooner sky blue colourway has now been dropped and shall be used on the iPhone 17 Air as an alternative.

On 20 June, Bu shared another leak suggesting that Apple was additionally testing two pastel purple and inexperienced colors for the bottom iPhone 17 fashions. Both had been reportedly nonetheless in competition on the time, however just one may make the ultimate minimize. These might exchange among the iPhone 16’s brighter colourways, like pink or ultramarine.

More rumours about colors have continued to drop. In a July report, Macworld claims the bottom iPhone 17 will launch in black and white, carried over from the iPhone 16, in addition to metal gray, mild blue, inexperienced and purple, echoing Bu’s report.

The publication additionally states that the iPhone 17 Air will even are available in black and white, alongside a a lot paler sky blue and a mushy gold end. The blue is reportedly even lighter than the usual mannequin’s, whereas the gold is described as a creamier tackle final yr’s desert titanium.

The iPhone 17 Pro and Pro Max are rumoured to return in black, white, gray (just like pure titanium), a darkish navy blue and a vibrant orange, impressed by the Apple Watch Ultra’s motion button. Macworld backed up these colors in its report on 16 July, including that Apple is predicted to change from titanium to aluminium frames for the brand new Pro fashions, a change that will subtly have an effect on how sure colors look in particular person.

Apple iPhone 17 specs

Leaks in regards to the iPhone 17’s efficiency have been trickling out for months. According to Gurman, all fashions (together with thce iPhone 17 Air) will feature an A19 chip, whereas the Pro and Pro Max will get an upgraded A19 Pro chipset. All 4 telephones are additionally rumoured to ship with 12GB of RAM – a step up from the 8GB discovered within the iPhone 16 Pro to help future Apple Intelligence options.

The iPhone 17 Air will even reportedly embrace Apple’s personal C1 modem (additionally discovered within the iPhone 16e) and gained’t have a SIM tray – even exterior the US. Wi-Fi 7 help is predicted throughout your entire vary. The Pro fashions might additionally characteristic a brand new vapour chamber cooling system to assist with warmth dissipation, one thing maybe hinted at (in an summary manner) within the Apple occasion invitation.

On 11 August, Majin Bu claimed the iPhone 17 Pro vary will achieve an Apple Watch Ultra-style antenna that may wrap across the rear digicam bump, one thing that may enhance 5G sign power and mmWave stability.

Apple iPhone 17 battery life

While you may assume {that a} thinner iPhone 17 Air would imply a worse battery life, Mark Gurman claims that the battery life within the iPhone 17 Air shall be “on par with current iPhones”, presumably the entry-level iPhone 16.

This will be achieved, he says, thanks to some hardware and software optimisations, including the use of Apple’s C1 modem – found in the iPhone 16e – a higher-density battery and the removal of an ultrawide camera, providing more room inside the phone for something bigger.

According to a report in The Information, the iPhone 17 Air’s ultra-thin design will come at a cost to battery life, with only 60 to 70 per cent of users expected to make it through a full day without recharging. That’s a sharp drop compared to the 80 to 90 per cent average seen on other models. With a smaller battery packed into its slim chassis, Apple is reportedly preparing to offer a dedicated battery case, potentially an extra (and unwelcome) purchase.

But in May, Bloomberg reported that the iPhone 17 Air could adopt a new silicon-anode battery developed by Apple supplier TDK. The company is expected to begin shipping the upgraded cells by the end of June, ahead of schedule, potentially giving Apple enough time to include them in the slimmer handset. The new tech could help extend battery life despite the smaller physical footprint.

In early February, reliable Weibo leaker Instant Digital claimed that Apple was testing reverse wireless charging for the iPhone 17 line-up. If true, you’d be able to charge your AirPods and other accessories by placing them on the back of the phone – a great feature, albeit one that Android phones have had for years.

The verdict: Apple iPhone 17 rumours

With rumours pointing to a slimmer iPhone 17 Air, design tweaks across the line-up and potential upgrades like a 48MP front camera and ProMotion trickling down to non-Pro models, the iPhone 17 could mark one of the more exciting updates in years – if the leaks are true.

Pricing might not stay flat this year, with reports suggesting increases tied to new design costs and possible US tariffs. The rumoured move back to aluminium on the Pro models also feels like a slight step down, and while a new sky blue colour option could freshen things up, the iPhone 17 Air’s single camera and speaker might not be enough for some. It’s nice to hear that a new silicon-anode battery could help balance out its slimmer build, however.

The biggest unknown remains Apple Intelligence. With many features still delayed until 2026, we should hear more on Tuesday 9 September during the Apple event, and anticipation is high.

Looking for a new smartphone? We’ve rounded up the best phones from Apple, Samsung and more