Malls turn into experience-driven way of life locations

South Florida way of life facilities are shifting towards a extra immersive, pushed expertise that goes past conventional retail.

The most profitable way of life locations and malls are those who evolve into immersive gathering locations, the place the emphasis is as a lot on group and expertise as it’s on purchasing, mentioned Eric Dinenberg, the chief working officer of Seritage Growth Properties, behind the newly opened Esplanade at Aventura Mall.

“At Esplanade at Aventura, we’re creating an experience-driven destination that goes beyond traditional retail. Guests today are looking for places where they can spend time, connect, and discover something new with each visit,” he mentioned. “By blending chef-driven dining, fashion, wellness, and entertainment in a walkable, open-air setting, we’re reshaping how people engage with lifestyle destinations in South Florida.”

The 215,000-square-foot, indoor-outdoor middle is mixing purchasing, eating, wellness, and tradition in a approach that feels extra like a group hub than a standard middle, Mr. Dinenberg mentioned. Throughout the 12 months, he mentioned, Esplanade will mix family-friendly occasion activations, top-tier eating, wellness-focused areas, and, in fact, next-level retail choices.

“The tenant mixture is curated to reflect how people live today, exemplifying this shift and positioning Aventura as a model for how mixed-use destinations can meet the expectations of today’s consumers,” he added.

Puttshack, which provides a tech-infused mini golf expertise, shall be elevating gameplay with its second location at Dania Pointe in Dania Beach.

With an already well-established location at Brickell City Centre’s prime ground, the gaming, leisure, and eating venue can also be seeing how distinctive experiences are attracting extra than simply typical customers, mentioned Susan Walmesley, board member and CMO of Puttshack.

Along with the Brickell location, the brand new Dania Beach location displays what South Florida is all about: vibrant, social, and filled with vitality, she mentioned.

“We can’t really rely on just retail anymore. Now, lifestyle destinations need to have the retail, food and beverage, and then some sort of entertainment, all in one location,” she added. “The nice thing about being in a development like Brickell City Centre and Dania Pointe is that it’s a destination for people, for retail and entertainment, but also you have people that live right here and could easily walk to our locations. I think we are seeing this in a lot of the malls across the US, actually internationally as well. As retail is shrinking in malls, they’re looking for ways to drive people to their locations, and so it really comes down to entertainment.”

At each places, Puttshack can also be implementing initiatives which might be designed to create extra engagement and appeal to a wider vary of company past normal mini-golf play.

“There are several plans in place to expand the mini-golf offerings beyond traditional gameplay. We are actively working on introducing tournament and league options,” Ms. Walmesley mentioned. “These strategies reflect a flexible approach, adapting the venue’s offerings to the unique characteristics and preferences of each location’s clientele.”