Spotify is rolling out DMs, together with in Canada. Some customers are questioning if we’d like it

Music-streaming large Spotify announced today that it is rolling out direct messages to each free and premium subscribers as a part of an effort to draw extra customers.

Spotify is progressively introducing the function on cell gadgets to customers above the age of 16 in choose markets, an organization spokesperson instructed CBC News in a written assertion. This means DMs will probably be obtainable in Canada “in the coming days,” the spokesperson added.

“Word of mouth has always been at the heart of the Spotify experience,” the Spotify spokesperson instructed CBC News.

“We’ve heard from our users that they want the option of a central place within Spotify to keep track of their shared links and talk about the content they’re listening to, watching and enjoying without leaving the app.”

Spotify used to have the same messaging function however it was eliminated in 2017 over low engagement. This time, the corporate is banking on the sharp development in subscribers over the previous few years to revive the function and seize market share.

The music streamer had 696 million monthly active users in its second quarter of 2025.

According to the information launch, the DM function permits individuals to share Spotify content material and react with textual content or emojis. Users have the selection to simply accept or reject message requests from family and friends.

‘Do we’d like it?’

The firm has been targeted on boosting margins via worth hikes whereas balancing consumer development amid intensifying competitors from rivals equivalent to Apple Music, Amazon Music and YouTube.

But among the on-line response to the announcement has been gentle at finest — and demanding at worst.

On Reddit, some Spotify customers commented that the app has “come full circle” by reintroducing its DM function. Others stated they’d reasonably see the corporate enhance the listening expertise.

“Why is every app trying to be all other apps, what’s next, Spotify stories?” wrote one particular person within the TrueSpotify subreddit.

“I don’t need social networking on my music player,” commented one other particular person.

“Do we need it?” wrote one other.

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On X, there was the same sentiment, with some individuals joking that Spotify DMs is simply one other approach for individuals to cheat on their companions or stalk a crush.

“No thanks, I’m not signing up for unsolicited playlists and weird messages,” wrote one user.

“I just want to listen to my songs in peace,” wrote another.

As the corporate notes, “Spotify’s Terms of Use and Platform Rules against illegal and harmful content still apply to Messages, so if something doesn’t feel right, you can easily report that content or account.”