IHG’s new life-style model Atwell debuts in Greater China

Atwell, the brand new life-style model of IHG Hotels & Resorts, has debuted in Greater China, with the launch of its inaugural lodge in Shanghai.

Situated in Putuo District, Atwell Suites Shanghai Wuning gives 174 visitor rooms.

The Atwell model is designed to cater to the preferences of youthful customers, providing a residential ambiance with good residence expertise and social areas.

Each room encompasses a multi-functional good residence system, permitting company to manage temperature, lighting, and home equipment with each voice activation options and one-touch service.

IHG Greater China CEO Daniel Aylmer mentioned: “IHG Hotels & Resorts continues to respond to evolving consumer expectations and industry trends. Travel is shifting from simple ‘destination check-ins’ to truly ‘living destinations’. Younger travellers are seeking deeper connections with the cities they visit, looking for experiences that are authentic, comfortable, and full of personality.

“Atwell was created to respond directly to these needs. With this brand, we aim to deliver travel spaces that combine lifestyle aesthetics with a sense of belonging, while further strengthening IHG’s diverse brand portfolio and reaffirming our long-term confidence and commitment to Greater China.”

The Atwell Suites Shanghai Wuning lodge’s design emphasises a lifestyle-oriented expertise, with particulars reminiscent of excessive bar seating in chosen rooms and Social Hub, an space that features laundry services, seating areas, health tools, and sport consoles.

This launch of the property underscores IHG’s deal with the chosen service life-style section.

Atwell model gives a “high-premium, low-cost” mannequin for house owners and companions, and is supported by IHG’s model administration techniques, operational processes, and a world distribution platform.

The model’s debut in Greater China signifies the corporate’s strategic enlargement into the approach to life journey house and the diversification of its model portfolio.

Looking ahead, Atwell plans to utilise IHG’s international model affect and native market insights. It goals to broaden its footprint throughout key cities in Greater China, aiming to introduce “new territorial homes” to the market.

In June 2022, IHG launched its Atwell Suites brand in Denver, US.

“IHG’s new lifestyle brand Atwell debuts in Greater China” was initially created and printed by Hotel Management Network, a GlobalData owned model.

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