Meet the Iconic New Collab: Wrangler x Coors Banquet

Introducing the style collab you by no means knew you wanted: Wrangler x Coors Banquet! Two of essentially the most recognizable names in rodeo and western tradition have come collectively for a limited-edition attire assortment that brings collectively timeless design, high quality supplies, and wealthy model historical past. The outcome? A lineup of on a regular basis items that mirror the authenticity each manufacturers are identified for – no gimmicks, simply well-executed gear constructed to final.

The Wrangler x Coors Banquet assortment consists of over 20 items starting from denim and graphic tees to outerwear and equipment. Every merchandise is designed with intention – drawing from each manufacturers’ archives whereas delivering one thing new for right this moment’s rodeo followers and Western lovers.

What’s within the Collection

The lineup consists of:

• Classic Wrangler Cowboy Cut denims with limited-edition copper {hardware}
• Denim vests and jackets with Coors Banquet detailing
• Graphic tees and pullovers that includes refined co-branding
• Western-inspired patches and embroidery
• Hoodies and flannels constructed for cooler nights on the area

The shade palette leans into earth tones, aged denim, and classic graphics – easygoing staples with a worn-in really feel and lasting fashion.

“This collab is all about celebrating the Western spirit that Coors Banquet and Wrangler have lived and breathed for generations. We’re thrilled to partner with Wrangler to help our fans connect with Banquet beyond the bottle. Whether it’s at a rodeo, your local bar, or an everyday moment, this collection lets fans wear the Banquet legacy on beloved Wrangler pieces.”

Marcelo Pascoa
Vice President of Marketing for the Coors Family of Brands

A Campaign That Breaks the Mold

The launch is supported by a standout marketing campaign titled “Rocky Mountain Watercolors,” that includes paintings painted with precise Coors Banquet beer. Created by artist Caitlin Hatch, the items seize quiet, cinematic moments of Western life like riders in movement, open landscapes, and timeworn gear. It’s a recent method to a Western marketing campaign – clever, not overproduced, and rooted in actual tradition.

“This collaboration reimagines classic Wrangler styles for a new generation, blending the rugged heritage of Western wear with the laid-back spirit of American leisure. Coors Banquet & Wrangler share an incredible interwoven western legacy, and this is a unique opportunity to unleash that in a fresh new way.”

John Meagher
Vice President of Global Brand Marketing at Wrangler.

Taking It on the Road

To carry the expertise to followers, Wrangler and Coors Banquet are launching a three-city “Legends of the West Tour,” at native bars in Dallas (September 4), Nashville (September 11), and Denver (September 25). The expertise will function the complete merch line out there for buy on-line, unique giveaways, a shock musical visitor, and extra!

Bring dwelling your personal piece of the gathering by way of a Wrangler retailer or choose western retailers, and on-line at shop.coors.com or wrangler.com. Ten prints of the one-of-a-kind watercolor artwork shall be made out there every weekday at midday CST at shop.coors.com beginning August 21 by means of September 3, whereas provides final.

Wrangler

The Western Wear icon since 1947, Wrangler is an genuine American model with a wealthy legacy rooted within the Western Lifestyle. The model is the title sponsor of the Wrangler National Finals Rodeo and a supporter of a whole lot of western occasions throughout North America. From the best rodeo cowboys and cowgirls on the earth, like Stetson Wright, JB Mauney, and Hailey Kinsel, to headlining nation music artists, George Strait, Lainey Wilson, and Cody Johnson, Wrangler is the model of selection for the most important stars within the West. Long Live Cowboys! Long Live Cowgirls!

Coors Banquet

Coors Banquet is celebrating 152 years in 2025. For these 150-plus years, they haven’t compromised their craft. You get what you give, they usually’ve solely given one of the best that they will brew. Banquet is brewed with 100% Rocky Mountain water, so if you’re having fun with a Banquet, you’re ingesting historical past. Coors Banquet has been an incredible and dependable sponsor {of professional} rodeo since 1980. Their assist runs deep for the inspiration and keenness of rodeo cowboys. Coors Banquet has been the official beer of the PRCA since 1987 and is the rodeo sponsor for the NFR (National Finals Rodeo). Coors Banquet launched its “Man in the Can” program in 1984. The program acknowledges prime barrel males in ProfessionalRodeo for the distinctiveness, dedication, and keenness that they show within the rodeo arenas all through the United States. Coors Banquet is devoted to its followers with a grass-roots sponsorship of native rodeos in addition to ingenious advertising and marketing. Next time you’re thirsty for a chilly one, Make It a Banquet.

Last Updated on 09/02/2025 by Carly Billington

About the Author:

Biography:

Carly Billington is a contract skilled expert in writing, advertising and marketing, and pictures. She obtained a rodeo scholarship from New Mexico State University, the place she graduated with a Bachelor’s in Marketing and MBA. As a proud sixth technology Arizonan, she has a deep appreciation for the western way of life, and has been capable of work with among the business’s prime firms and publications. In her free time, she loves roping, barrel racing, and fly fishing.