Brand Marketing Manager, Lifestyle at Wolverine Worldwide

Current staff, please apply in Workday.

At Saucony, we exist for runners. Runners encourage us, convey us new concepts, drive us to be higher. They drive our design and engineering. They maintain us aggressive. They maintain us hungry. They maintain us sincere. Whether it’s in a convention room or out on a lunchtime run, we’re always speaking about and arguing about our sport, runners and the merchandise that gasoline them. We love our merchandise and we run in every little thing we make. This focus and fervour fuels us as we attempt to create the perfect trainers and attire on the planet. We depart work every day realizing we’ve performed every little thing to make runners’ lives just a bit bit higher.

Wolverine Worldwide is a Great Place To Work® Certified™ firm, underscoring its dedication to prioritizing worker expertise and cultivating a tremendous firm tradition throughout its U.S. operations. The Great Place To Work Certification distinguishes employers that prioritize worker expertise, primarily based on staff’ survey suggestions on belief, camaraderie, and appreciation within the office

The Brand Marketing Manager, Lifestyle position leads the event and execution of strategic advertising and marketing plans for main initiatives, implementing activation throughout international markets, and supporting a synergistic international go-to-market. This particular person ensures coordination and consistency with all owned channels within the US, in addition to regional (EMEA, APAC, LATAM & Canada) groups. This is a central position within the advertising and marketing division requiring holistic planning, collaboration, and affect inside advertising and marketing (Creative, Media, Operations, Channel Marketing, Field Marketing) and throughout the group (Product, Sales, Ecom, Consumer Insights). The oversight of those tasks is geared towards maximizing gross sales progress, deepening the buyer’s consciousness of the model and constructing affinity for our merchandise.

Primary Duties:

• Support the event and execution of built-in, international advertising and marketing applications for Saucony’s life-style enterprise. These campaigns play an important position in driving model consciousness, engagement, and gross sales for the model.

• Lead the profitable launch of life-style merchandise globally.

• Collaborate with cross-functional groups to make sure that international product positioning and goals are effectively outlined and ship a constant model message. Lead the inner advertising and marketing groups (DTC, Wholesale, Owned Social, and many others.) to find out correct wants and execution by channel, and keep one aligned voice.

• Drive the inventive transient course of to develop the belongings and handle the event of promoting belongings for execution in market.

• Lead and executes built-in advertising and marketing plans within the US Market.

• Maintain in-depth understanding of the buyer, class, competitors, and traits and remodel into insights and alternatives to develop the model. Uses client insights to determine class traits and client unmet wants.

• Lead measurement, evaluation and reporting on marketing campaign and program efficiency to drive outcomes and optimization.

• Performs duties per the Company’s AAP/EEO targets and insurance policies.

• Performs different duties as required/assigned by supervisor.

Knowledge, Skills and Abilities Required:

• Bachelor’s diploma or equal expertise required.

• 5+ years of promoting expertise. Consumer product expertise most popular.

• Experience working in a world context and collaborating with regional groups.

• Comfortable working in a dynamic and fast-paced atmosphere.

• Self-starter and initiative taker who operates with equal components creativeness and execution.

• Ability to multi-task and prioritize initiatives.

• Solid written communication abilities and demonstrated consolation degree with public talking.

• Strong challenge administration abilities, time administration abilities and a spotlight to element whereas concurrently managing a number of initiatives.

Working Conditions:

Normal workplace atmosphere. Some journey could also be required.

Wolverine Worldwide has a versatile, hybrid work schedule, with three days in workplace and two days distant.

#LI-KD

The above statements are supposed to explain the final nature and degree of labor being carried out and are usually not supposed to be an exhaustive listing of all tasks, duties and abilities which can be required.

Wolverine Worldwide, Inc. is dedicated to creating an organization that’s as numerous as our customers. We worth the variations in each other and imagine our variations make us stronger. Our numerous and inclusive company tradition begins with the recruitment course of. We are dedicated to being an equal alternative employer. We purpose to create equal alternatives for our associates, clients, and suppliers no matter race, shade, faith, intercourse, nationwide origin, age, incapacity, sexual orientation, gender id, or every other legally protected attribute.