Sukoon Empire Row: Who Is Builder Behind Controversial ‘Halal Lifestyle’ Township?

An actual property venture close to Mumbai, marketed as a “Halal lifestyle township,” has triggered a storm of controversy, sparking sharp reactions from political leaders, activists, and residents.

The venture, known as Sukoon Empire, is being developed by Sukoon Homes Builders and Developers in Karjat, Thane district, round 100 kilometres from Mumbai.

Sukoon Homes Builders and Developers is a comparatively lesser-known actual property developer that has introduced the Sukoon Empire venture as its flagship township. According to venture particulars, Sukoon Empire is situated in Damat, Karjat, and is predicted to be accomplished by April 2030.

The township guarantees “authentic community living” and a “safe Halal environment” for households. Its promotional materials highlights options reminiscent of devoted prayer areas, communal areas, and services designed to protect cultural and non secular values.

The builders have marketed the venture as a housing area tailor-made primarily for Muslim households, presenting it as a spot the place residents can increase kids in what they describe as a Halal ambiance.

Also Read: ‘Halal Lifestyle Township’ Near Mumbai Sparks Row, NHRC Seeks Report

The controversy erupted after a promotional video for Sukoon Empire went viral on social media. The video featured a girl in a hijab talking about elevating kids in a Halal surroundings and dwelling amongst “like-minded families.”

The clip shortly drew blended reactions. Some argued it was selling spiritual segregation, whereas others defended the venture, declaring that Muslims usually face housing discrimination in city India, which pushes them in the direction of self-contained communities.

The political backlash was swift. NHRC member and BJP chief Priyank Kanoongo known as the video “poison” and accused the venture of trying to create a “nation within the nation.”

BJP MLA Atul Bhatkhalkar wrote to Maharashtra Deputy Chief Minister Devendra Fadnavis, demanding strict authorized motion in opposition to Sukoon Homes Builders and Developers. He alleged the venture was an occasion of “land jihad” and mentioned such commercials threaten social concord. He additionally urged the federal government to problem clear pointers in opposition to promotional campaigns that encourage spiritual exclusivity.

Adding to the stress, Shiv Sena (Eknath Shinde faction) spokesperson Krishna Hegde demanded the removing of the commercial and a full probe into the intent behind the venture.

The National Commission for Protection of Child Rights (NCPCR) additionally flagged considerations, significantly in regards to the message being despatched by the video.

Additionally, the National Human Rights Commission (NHRC) has issued a discover to the Maharashtra authorities, asking for an in depth Action Taken Report (ATR). The state authorities has been directed to submit its report inside two weeks.