Apple iPhone 17 Sequence Launched: iPhone 17 Air Thinnest ever with new design; costs surge amid forex depreciation”

The Indian Rupee depreciation in opposition to the U.S. Dollar is to be blamed for the spike in iPhone 17 sequence native pricing which now begins at ₹82,900 for the 256 GB base regardless of native meeting of iPhones in India. During the iPhone 16 sequence launch in 2024, the Indian forex hovered round ₹84 per Dollar which has now gone as much as ₹88.

Apple on September 9 launched the iPhone 17 sequence that includes iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max. The iPhone 17 Air replaces iPhone’s Plus mannequin with a lightweight and skinny body. iPhone 17 runs A19 processor whereas iPhone 17 Air, Pro and Pro Max use A19 Pro chipset.

The iPhone 17 Air begins at ₹1,19,900 whereas the iPhone 17 Pro prices ₹1,34,900 and iPhone 17 Pro Max stands at ₹1,49,900. All fashions start at 256 GB. Last yr, iPhone 16 Pro was launched ₹1,19,900 for the 128 GB variant, whereas the iPhone 16 Pro Max had a ₹1,44,900 price ticket.

“The rising cost of components and supply chains also contributes to the higher price,” stated Tarun Pathak, Research Director at Counterpoint Research. He added that 60 to 65% Indians purchase iPhones on EMI and subsequently, it gained’t be any larger affect right here.

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“If we look at global pricing, Apple has still managed to keep costs in the same vicinity which reflects of them being cognizant of global economic sentiments and the ever increasing uncertainty in international trade and commerce which does impact every country,” stated Faisal Kawoosa, Chief Analyst at Techarc.

“Over 2024, there has been 5% depreciation in Rupee against the Dollar which impacts the input cost as the components contribute to over 85-90% of a smartphone cost. Looking at such fluctuation, I think Apple has done reasonably well by increasing it by just 3% over last year’s launch price,” added Faisal.

For the primary time, Apple is making an attempt to experiment with the slim kind issue cellphone with iPhone 17 Air which is 5.6mm skinny and 165 grams in weight. However, it sports activities a single 48 MP rear digicam and helps eSIM solely.

“iPhone 17 Air adds the novelty angle. OEMs on Android like Samsung and Tecno have already taken that excitement of slim phones for the consumers. But, nevertheless, among iPhone users who were sort of bored of iPhone form factor, do get a reason to upgrade to a slimmer phone,” says Faisal.

He stated throughout classes there are upgrades in efficiency and effectivity. However, extra on anticipated trajectory. “We don’t see anything innovative or path breaking for which Apple is known for.”

For the prevailing customers, searching for novelty in kind issue, they will go for iPhone 17 Air for which Apple has put a premium price ticket and for the Pro customers they will proceed to improve to Pro and Pro Max with upgrades in digicam and battery life. Apple had improved the selfie digicam to 18 MP, up from 12 MP, and in Pro sequence, all of the rear lenses now stand at 48 MP.

One of the essential takeaways of the keynote was a number of audio system have been presenting from Apple Stores reinforcing Apple’s name for experiential join, added Faisal.

Tarun stated that Apple’s momentum will proceed in India. According to Counterpoint, Apple had 7% share in quantity and 23% share by worth. “We expect Apple to grow double digit for next couple of years in India.”