Apple unveils new iPhone 17, upgraded AirPods and watch at annual tech launch

Apple on Tuesday unveiled its newest technology of iPhones, AirPods and watch on the know-how firm’s launch occasion, held yearly at its Cupertino, California, headquarters.  

The iPhone 17 encompasses a bigger, 6.3-inch show and contains the brand new A19 chip to assist energy Apple’s AI options. The gadget’s entrance digicam has additionally been upgraded to supply a wider subject of view and new sensor permitting customers to take panorama pictures with out having to rotate the cellphone. 

The new iPhones are the primary to be launched since President Donald Trump returned to the White House and unleashed a barrage of tariffs, in what his administration says is an try to convey abroad manufacturing again to the U.S. — a campaign that has thrust Apple CEO Tim Cook into the new seat.

The know-how big has taken quite a lot of steps to mitigate the affect of Mr. Trump’s steep tariffs on China. That contains ramping up iPhone manufacturing in India, the place the whole iPhone 17 lineup was manufactured, Bloomberg reported.

Pricing for iPhone 17 — accessible in lavender, mist blue, sage, white, and black, and 256GB and 512GB storage capacities — begins at $799, defying expectations that customers must pay 45% extra or greater for the devices on account of tariffs. 

iPhone Air

Apple on Tuesday additionally launched the iPhone Air, its thinnest and lightest mannequin ever, in keeping with the corporate. Available in area black, cloud white, gentle gold and sky blue, the iPhone Air storage begins at 256GB, with 512GB and 1TB choices. Pricing for the iPhone Air begins at $999.

All new iPhone fashions function improved digicam capabilities that permit customers take sharper pictures and report extra steady movies. 

AirPods Pro 3 

The AirPods Pro 3, the most recent within the lineup, options improved noise cancellation capabilities and a dwell translation function powered by Apple AI. That new performance lets shoppers use the gadgets to listen to a speaker in a single language and get an English-language translation in actual time.

Priced at $249, the brand new AirPods have been redesigned to higher match wearers’ ears, the corporate says. 

Apple Watch 11

Another new launch, the Apple Watch 11, has health-related elements its predecessors don’t — equivalent to the flexibility to alert customers of indicators of hypertension, a number one reason for coronary heart assaults that impacts 1.3 billion adults worldwide, in keeping with Apple’s announcement. In addition to beforehand present features equivalent to can coronary heart charge monitoring and sleep monitoring,  Apple Watch 11 additionally features a new sleep rating function and sleep apnea notification.

Since 2020, Apple has charged $800 for its primary iPhone and $1,200 for its prime providing, however some analysts suppose the corporate might increase costs by $50 to $100 on a few of the new fashions. 

“We estimate roughly 315 million iPhone users, of 1.5 billion users worldwide, have not upgraded their phones in over four years, speaking to an upgrade opportunity on the horizon for [Apple],” Wedbush tech analyst Dan Ives mentioned in a report. 

The Associated Press

contributed to this report.