Every part Apple introduced at its huge occasion: iPhone Air, iPhone 17, new Apple Watches and extra

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Apple introduced the primary main redesign of the iPhone in years on Tuesday when it confirmed the launch of a brand new, thinner mannequin known as the iPhone Air. CEO Tim Cook known as it the “biggest leap ever for iPhone.”

That was one among a variety of product upgrades that got here throughout Apple’s annual {hardware} occasion at its Cupertino, California, headquarters, which additionally included enhancements to the Apple Watch and AirPods Pro.

The iPhone maker had teased the occasion with the phrase “awe dropping” — a nod to the truth that the stress for Apple to impress with its newest gadgets was particularly excessive this yr. iPhone gross sales have been bumpy for years, Apple has fallen behind rivals on synthetic intelligence and the corporate has been caught within the crosshairs of President Donald Trump’s commerce wars.

During Tuesday’s occasion, Apple appeared to double down on its {hardware} management, noting how its new gadgets might allow AI options with out making its “Apple Intelligence” the star of the present. And analysts had been impressed.

“Apple’s iPhone 17 Air was the headline announcement, reflecting the company’s push to prove it can still differentiate through design,” Emarketer analyst Gadjo Sevilla stated in emailed commentary following the occasion. “It’s a reminder that Apple’s competitive advantage remains rooted in product experience rather than raw AI as a product.”

With the brand new iPhone lineup, “there is an iPhone for everybody at a reasonable price,” tech analyst and PP Foresight founder Paolo Pescatore stated in an e mail.

Still, Apple shares (AAPL) had been down round 1.5% following the occasion, bringing the inventory down practically 4% for the reason that begin of this yr and suggesting that even a brand new mannequin is probably not sufficient to wow shareholders. That may very well be as a result of a number of the new releases and options Apple introduced on Tuesday are trailing related choices beforehand launched by rivals. For instance, the iPhone Air will compete with Samsung’s skinny Galaxy S25 Edge mannequin, which was introduced in May.

Here’s all the pieces the corporate introduced throughout Tuesday’s occasion:

Apple’s new iPhone lineup contains 4 gadgets: the iPhone 17 base mannequin; the iPhone 17 Pro; iPhone 17 Pro Max with an even bigger show and 2-terabyte storage choice; and the skinny iPhone Air.

All the brand new iPhone fashions have gotten extra damage-resistant, with new “ceramic shield” shows reasonably than glass screens. The iPhone 17 Pro has been fully rebuilt for elevated sturdiness, an even bigger battery and extra reminiscence. The new design must also allow it to raised dissipate warmth ensuing from positive factors in efficiency. And the iPhone Air is constructed with “spacecraft titanium” to take care of sturdiness regardless of its 5.6-millimeter edges.

While the iPhone Air options just one rear digital camera and one entrance digital camera to accommodate its skinny design, Apple stated it’s going to nonetheless have “all-day battery life,” though it’s not clear precisely what number of hours that might be.

Apple Senior Vice President of Hardware Engineering John Ternus described the iPhone Air as “so thin and light, it seems to disappear in your hands.”

The iPhone 17 base mannequin and iPhone 17 Pro characteristic a 6.3-inch show, the iPhone Air incorporates a 6.5-inch show and the iPhone 17 Pro Max incorporates a 6.9-inch show. The gadgets are available new colours like “lavender” (iPhone 17), “sky blue” (iPhone Air) and “cosmic orange” (iPhone 17 Pro).

And in teasing the gadgets’ new digital camera capabilities, Senior Vice President of Worldwide Marketing Greg Joswiak stated Tuesday’s launch occasion was filmed on an iPhone 17 Pro.

“It has been a few years since Apple has had new iPhones that you could put on the table in a coffee shop, meeting room or pub, and people would ask, ‘Is that the new iPhone?’” CCS Insight chief analyst Ben Wood stated in an e mail. “With the iPhone 17 Air and the redesigned iPhone 17 Pro models, particularly the bright orange variant, Apple is delivering products that will create renewed interest.”

Apple’s AirPods Pro acquired their first refresh in three years with the AirPods Pro 3.

The new wi-fi earbuds can sense a wearer’s coronary heart charge and provide improved spatial audio and noise cancellation, dwell language translation and an improved match with a wider vary of ear tip sizes.

The voice translation might be enabled by Apple Intelligence. If you’re an English-speaker touring to Spain, for instance, the AirPods Pro 3 can translate somebody talking Spanish into English straight into your ears, whereas decreasing the quantity of the opposite speaker so you possibly can give attention to the interpretation. Then, the consumer’s iPhone can translate their speech again into Spanish for the opposite speaker. Google and Samsung have additionally launched language translation options for his or her earbuds.

Apple introduced three up to date Apple Watch fashions: the Apple Watch Series 11, a brand new model of its lower-priced mannequin known as the Apple Watch SE 3 and a brand new model of its professional mannequin known as the Apple Watch Ultra 3.

The firm known as the Series 11 its “thinnest and most comfortable watch,” and it’ll characteristic stronger, extra scratch-resistant glass, 5G connectivity and 24 hours of battery life on a single cost.

The Apple Watch SE 3 comes with a extra highly effective chip, that means it’s going to now have always-on show. Apple Watch Ultra 3 may have a bigger and easier-to-read display screen and an even bigger battery to supply 42 hours of battery life. The Ultra 3 will even have satellite tv for pc connectivity, an vital emergency characteristic that has turn into in style within the iPhone that lets individuals use messaging and “Find My” even when they don’t have cell service.

The new watches will even embody further well being options resembling hypertension alerts and temperature detection — extra on that in a second.

Apple introduced a slew of recent health-related capabilities and options throughout its new gadgets, leaning into a spotlight space that the corporate has seen as a technique to get extra customers to purchase wearables and join providers like Apple Fitness+.

The firm’s Tuesday occasion additionally included video of Apple Watch customers recounting how their gadgets helped alert them to well being points or help them in emergencies.

The Apple Watch Series 11 will now embody a blood stress monitor that might alert customers to doable hypertension, or hypertension, in addition to a “sleep score” characteristic to assist customers perceive the standard of their relaxation. Apple is enjoying catch as much as rivals like Oura, Google and Samsung which have lengthy provided a sleep rating on their gadgets.

“We expect to notify over 1 million people with undiagnosed hypertension in the first year alone, empowering them to make life saving behavioral changes or start treatment,” an government stated, including that Apple expects to get FDA clearance for the characteristic within the coming weeks.

The Apple Watch SE 3’s temperature detection characteristic might assist customers predict once they’re ovulating, amongst different makes use of.

And the AirPods Pro 3 are designed to be extra helpful for individuals’s exercises — and never simply because they’ll match higher. The Pro 3 will even be capable to sense coronary heart charge and energy burned throughout exercises and monitor as much as 50 totally different sorts of workout routines by Apple’s health app.

Prices stay principally the identical, regardless of tariffs

An enormous query heading into Tuesday’s occasion was whether or not Apple would increase costs for its gadgets due to tariffs on the corporate’s US imports this yr. Apple has stated it expects to take a $1.1 billion hit from tariffs this quarter alone.

But the bottom costs for iPhones have remained principally according to final yr, when in comparison with prior-year fashions with the identical quantity of storage. In the case of the iPhone 17, customers will get much more storage for his or her buck.

The iPhone 16 with 256 gigabytes of storage began at $899, whereas the iPhone 17 with 256 gigabytes of storage will begin at $799. The iPhone 16 Plus with 256 gigabytes of storage began at $999, and the iPhone Air with 256 gigabytes of storage will begin at $999. The iPhone 16 Pro with 256 gigabytes of storage began at $1,099, and the iPhone 17 Pro with 256 gigabytes of storage will begin at $1,099.

All of the gadgets Apple introduced on Tuesday might be out there beginning on September 19.

This story has been written by with new developments and context from the Apple occasion.

–CNN’s Lisa Eadicicco, Aditi Sangal, Ramishah Maruf and Jordan Valinsky contributed to this report.