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Bali. Bangkok. The Maldives.
These locations typically prime “bucket lists” for world vacationers, however not for Asian vacationers, search knowledge from Booking.com this 12 months confirmed.
The knowledge, which analyzes searches from Jan. 1 to June 30, confirmed Asian journey curiosity varies by nation. However, one nation ranked excessive in 70% of the analyzed territories: Japan.
While most Asians looked for journey to Tokyo, Osaka additionally appeared on the highest 10 lists for vacationers from Taiwan, China, Hong Kong, Singapore and South Korea.
Japanese vacationers additionally favored their very own nation, with solely one among their prime searched locations positioned overseas — Seoul, South Korea (No. 5).
The southern metropolis of Fukuoka (No. 4 in Japan) additionally ranked excessive for vacationers from South Korea and Hong Kong.
Who is not trying to find Japan journey?
Vietnamese, Indian and Malaysian vacationers confirmed much less curiosity in Japan — and worldwide locations as a complete — in favor of locations in their very own nations, in keeping with Booking.com’s knowledge.
The prime 10 locations searched by Vietnamese vacationers have been all in Vietnam, led by the coastal metropolis of Danang the place home searches rose 94% 12 months on 12 months, the information confirmed.
Similarly, the highest 10 locations searched by Malaysians have been of their nation, led by Kuala Lumpur, Melaka and Georgetown, positioned on the island of Penang.
However, the highest searched place amongst Indians was Dubai. In the primary half of 2025, nearly 10 million travelers arrived in Dubai, with multiple in 10 coming from India, in keeping with DD News, India’s public service broadcaster.
From Bali to Bangkok
Within Australia, Sydney and Melbourne could draw probably the most worldwide vacationers, however these in Australia looked for journeys to the Gold Coast — a area alongside the japanese coast — at greater charges, in keeping with Booking.com’s knowledge. Australians additionally looked for journeys to Bali (No. 5) at greater charges than Tokyo (No. 7) and Singapore (No. 9), it confirmed.
Bangkok ranked among the many prime searched locations for vacationers in China, Hong Kong, Singapore and South Korea, the information confirmed. However, search curiosity to the Thai capital plunged 12 months on 12 months in China (-20%) and South Korea (-18%), in keeping with Booking.com’s knowledge.
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