Well that was enjoyable, if just a little longer than anticipated! But it is time for a change. Freestyle | B Corp™ has been an incredible enterprise, which Suzanne Linton and I’ve lovingly cared for since 1996, when… | Alan Cooper

Well that was enjoyable, if just a little longer than anticipated! But it is time for a change.

Freestyle | B Corp™ has been an incredible enterprise, which Suzanne Linton and I’ve lovingly cared for since 1996, when ‘digital’ meant a watch with no palms. It’s been a privilege to have labored for some unbelievable shoppers and to create 400-500 (that’s a guess) jobs for good individuals over practically 30 years.

Our authentic dream was to create one thing that was higher within the company world than what was usually out there elsewhere. I imagine we did that. We by no means sought fame; fortune would have been good however hey, having a properly revered firm with good people producing glorious work, and having fun with the journey has pushed us for all 29 and a half years.

Parenthood, dotcom growth and bust, Paris workplace, recessions, Brexit, Covid, it’s been fairly the rollercoaster and a group of reminiscences that can by no means fade.

But it’s time for Freestyle’s subsequent chapter, this time with out us.

Freestyle wants new and thrilling possession, and I couldn’t be happier for the group to offer that to be Human First Collective

We’ve identified Paul Simms and Becky Simms for a number of years and admired what they’ve achieved at Reflect Digital and LAB – and their drive, ambition and human-centered strategy will allow Freestyle to thrive underneath their cautious management.

I’m excited to look at the mixed companies come collectively and progress at pace, it’s an extremely well-matched group and I’m positive they’ll do wonderful issues collectively.

I’ll miss Freestyle for positive, much less so the ‘always on joy’ of enterprise possession – however no regrets, I’d do it throughout if I used to be 29 once more. My subsequent chapter is – for now no less than – working with the Swim England group part-time on their digital roadmap. Call it a ardour undertaking, aggressive swimming has stored me sane and match through the years so it feels acceptable to merge digital and swimming in some kind! I would even handle extra coaching.

And if anybody desires to select what’s left of my brains, you’ll be able to nonetheless discover me right here the place I’ll simply be watching with a eager eye to communicate with the digital world. My direct contact particulars are in my profile.

To everybody I’ve met, labored with or tried to promote issues to through the years, thanks for being a part of an enormous career-long expertise.