What a street-style photographer sees when she goes out in San Francisco

Erika Pino is obsessive about discovering and photographing essentially the most trendy individuals within the Bay Area.

In a sequence of images taken throughout San Francisco over the previous few weeks, Pino, recognized for her way of life, editorial, and portrait work, got down to seize the vibe of town in late-summer 2025. Her findings? We are a kaleidoscope of daring colours, patterns, and denim — usually layered on high of each other. Because, as actual ones know, San Francisco avenue trend is all concerning the layers.

When Pino noticed Chea within the Mission, she was drawn to her vivid colours — “from head to toe, including her magenta hair,” the photographer stated — and her patterns.

“Tying in the zebra pattern from her jacket to her shoes showed a knack for putting together a look with thrifted threads,” Pino stated. She posed Chea in entrance of a black wall to focus on the colours of her look.

Pino encountered Mick one Sunday on the Presidio Green. The very first thing she observed about him was the cool customized panel on the facet of his denims. “I wanted to highlight that part of his outfit, since it was so distinctive,” she stated. “Mick was clearly having fun mixing pattern and color, and his outfit looked like a party. He was bringing his own festival to the park.”

This suits right into a pattern Pino has been monitoring: denim in all form of varieties — “jeans with front shreds, patched denim and panels, and Canadian tuxedos.”

Jon Harris was rocking a Canadian tuxedo when Pino noticed him and his spouse, Nancy, in Union Square the weekend the Grateful Dead performed reunion exhibits in Golden Gate Park.

Pino was struck by the couple’s “very current head-to-toe denim interpretation of Grateful Dead fashion.” She cherished how that they had personalized their seems with elaborate panels and patches, every of which held a particular reminiscence.

Their fashion captured the DIY pattern that runs deep within the Bay. Nancy had tie-dyed her personal overalls, and Pino was struck by their cheerful pastel sample.

Speaking of cheerful, in distinction to his identify, Tragedy Valois caught Pino’s eye for the boldness of his look, which mashed up tie-dye and ’90s musical influences. He made Pino smile immediately when she noticed him on Market Street.

“He had this amazing ’80s/’90s hybrid hip-hop vibe going on, with his hoodie being a nod to a classic ’90s song and his layered Mr. T-esque chains,” she stated.

Mashup is the phrase that finest describes his fashion. “I just buy everything I see and put it together,” Valois stated.

Sweater vests are clearly having a second within the Bay — and Raden James is correct on pattern, pairing his bright-orange knitwear with a decidedly un-preppy pair of camo pants.

Pino was struck by the nice and cozy palette of James’ look as he walked previous the historic buildings in Jackson Square.

“This was such a beautifully styled look that I asked if he was a stylist,” Pino stated.

When Pino noticed Igor in Union Square, she had one thought: the Matrix. His look embodied the ’90s rave tradition that’s having an enormous resurgence currently, “with the glasses, trench coat, and then the plaid flair of his creepers,” Pino stated.

In reality, all points of ’90s tradition are represented within the metropolis’s avenue fashion. Pino has been noticing, particularly, raver trend with slim sun shades, dishevelled pants, cropped tees, and dishevelled skater shorts.

Paul was strolling on Market Street when Pino spied his panama hat, dapper paired with a cream blazer.

His look exhibits that the classics by no means exit of fashion. “A classic portrait for a classic man,” Pino stated.

The Picasso-like sample on one man’s sweatsuit brought on Pino to tug her digicam out of her bag as she was on her strategy to an appointment.

She cherished how the shot portrays his slot in dialog with the mural behind him.

There was one thing very present about Conway’s look when Pino noticed her strolling across the Financial District: the way in which she paired an elegant black robe with informal white sneaks and oversize glasses.

“She had a very minimal but polished look that I feel is very SF,” Pino stated.