PIRELLI DESIGN LAUNCHES THE PIRELLI LIFESTYLE COLLECTION 2025-2026

TWO NEW CAPSULES: RACING TEAM FIRST, FOLLOWED BY THE CAL™

FIRST CAPSULE AVAILABLE ON THE OFFICIAL E-COMMERCE SITE FROM SEPTEMBER 22

Milan – 22 September 2025. Pirelli Design expands its assortment and launches the life-style challenge, which enhances the opposite two enterprise areas of this Pirelli division: merchandising, with collections devoted to motorsport and company heritage, and licensing, which incorporates collaborations with prestigious manufacturers starting from the world of crusing to snowboarding, from watchmaking to sports activities tools.

Two clothes capsules debut to inaugurate the PIRELLI Lifestyle Collection 2025-2026: Racing Team and The Cal™, that includes items impressed by the Pirelli universe, created by the world-renowned designer Denis Deković. With over thirty years of expertise on the earth of sportswear, Deković brings his imaginative and prescient to this partnership, creating unique items that embody efficiency and status, hallmarks of the PIRELLI model. The assortment consolidates the partnership which started final March with the Special Edition Podium Caps worn by Formula 1® drivers.

The Racing Team capsule assortment will likely be launched throughout Milan Fashion Week and will likely be accessible on the official e-commerce website () ranging from immediately, September twenty second. The assortment devoted to The Cal™ will likely be accessible from October, additionally on the official channel.

The PIRELLI Lifestyle Collection 2025-2026 will premiere on the eve of Milan Fashion Week: a night occasion with a DJ set and devoted shows on September twenty second at Parco Ravizza, designed to have interaction a youthful viewers.

“This collaboration is an opportunity for me to celebrate a brand that is not just technology but also culture: it has shaped the imagination, inspired art, and transformed performance into an icon. The idea was simple: take essential pieces that everyone loves—a T-shirt, a hoodie, a varsity jacket—and elevate them through craftsmanship and attention to detail. We reworked each piece with a modern unisex fit, used the highest-quality materials to ensure durability, and paid attention to every stitching. Each piece is embellished with graphics that celebrate Pirelli’s heritage, but also its present and future,” mentioned Denis Deković, presenting the gathering.

“The collaboration with Denis Dekovic marks a new chapter for Pirelli in the world of Lifestyle, where we bring our passion for design. Denis has done an excellent job: every piece and every detail in this collection reflects the tireless pursuit of innovation that has always distinguished us. This line fits seamlessly with the identity of our brand, which has always been known internationally for its style and glamour, elements that have a strong appeal to younger generations and will therefore help strengthen their connection with the Pirelli universe”, mentioned Marco Maria Tronchetti Provera, SVP Pirelli Design & Assets Conversion

A CAPSULE BLENDING MOTORSPORT, INNOVATION AND STYLE

The PIRELLI Lifestyle Collection consists of unique, high-quality clothes and accessories. The items, produced in Italy, function meticulous craftsmanship and are impressed by Pirelli’s ardour for velocity, technological innovation, and design.

Drop 1 – Racing Team blends know-how and way of life, drawing inspiration from Pirelli’s motorsport heritage. Each product is designed for many who embrace velocity as a lifestyle but additionally know learn how to decelerate to get pleasure from genuine moments. This line combines fashionable, useful design with subtle particulars that interpret racing iconography in a up to date manner, celebrating precision, power, and motion.

Racing Team consists of 4 clothes designed to final, due to superior supplies: jersey T-shirts introduced in short-sleeve and long-sleeve variations; a French terry hoodie; and a cotton memento jacket with leather-based sleeves. It’s extra than simply clothes: it is a assertion of id, an invite to reside with ardour, freedom, and authenticity.

The Victory Long Sleeve

An important piece that embodies the spirit of motorsport with a up to date twist. Crafted from premium cotton and that includes a contemporary, unisex match, the Victory Long Sleeve stands out in Pirelli’s iconic yellow, a coloration that expresses power and confidence. The graphics are impressed by basic racing iconography, with sleeve prints evoking the dynamic placement of motorsport sponsors and symbols. The mixed-media design combines rubberized prints — an extension of the PIRELLI tyre universe — with embroidered particulars that lend craftsmanship, depth, and texture. A woven textile label on the again evokes the insignia of legendary circuits.

The Grid Tee

A timeless important, the Grid Tee is crafted from heavyweight cotton for construction and sturdiness, with a refined unisex match. In basic black, it turns into a canvas for motorsport-inspired graphics, evoking the power and angle typical of racing tradition. The distinctive element is the tone-on-tone yellow PIRELLI brand with a rubberized end: a tactile aspect paying homage to the world of tires, providing a discreet but impactful signature. Balanced by embroidered and printed motifs, the composition expresses a decisive and measured aesthetic.

Pit Jacket

Inspired by the basic mechanic’s jacket, the Pit Jacket is crafted from sturdy canvas and includes a fashionable unisex match that mixes performance and complex design. Racing iconography involves life by means of embroidered graphics and rubberized particulars, together with the tone-on-tone yellow PIRELLI brand. Clean strains and versatile fashion make it an important piece.

The Apex Hoodie

Crafted from premium French terry and that includes a contemporary unisex match, the Apex Hoodie combines technical performance and craftsmanship. Motorsport iconography involves life by means of embroidered graphics and the yellow rubberized Pirelli patch. Underarm air flow zips add a technical contact, guaranteeing adaptability and luxury whereas on the transfer.

Drop 2 – The Cal™ consists of three objects that seize the essence of a model milestone: the PIRELLI Calendar, a timeless image of artwork and innovation. The Cal™ brand stands out in aid on the entrance of the wool and leather-based varsity jacket and on the cotton T-shirts accessible in lengthy and brief sleeves.

The Cal™ assortment, introduced in earth tones and deep black, celebrates the idea of time as artwork. The clothes are distinctive items, designed to final, reinterpreting the Calendar’s visible language by means of refined strategies: embroidery, rubber prints, and woven particulars.

The Chronicle Tee

The Chronicle T-shirt pays homage to the timeless artwork of the PIRELLI Calendar. Crafted from heavy cotton with a unisex match, its design expresses the idea of time by means of round graphics that recall the rhythm of months and moments. It options tactile rubber prints, and the earthy brown hue lends heat and a way of permanence.

The Legacy Crewneck

An important piece elevated to icon standing, the Legacy sweatshirt is crafted from mushy French terry in earthy brown and reduce in a contemporary unisex match. Embroidered graphics reinterpret the visible language of the Calendar, whereas the yellow Pirelli textile label provides a signature artisanal contact of authenticity. Underarm air flow zippers add a technical contact, providing adaptability and luxury on the transfer.

The Archive Jacket

With its streamlined silhouette, the Archive jacket, crafted from a premium mix of wool and eco-leather, embodies sturdiness and class. Its minimalist aesthetic, additional enhanced by the all-black colorway, is enhanced by embroidered graphics and the enduring yellow PIRELLI brand.

DISCOVER THE COLLECTION AT