Don’t get ‘caught in a flash’: security digital camera marketing campaign launched

• State-wide mass media marketing campaign now stay to additional elevate consciousness of security cameras
• Infringements shall be issued for cell phone, seatbelt and rushing offences from 8 October
• More than $750,000 allotted to group partnerships geared toward elevating consciousness and schooling of security cameras throughout WA

A State-wide security digital camera consciousness marketing campaign is now stay throughout TV, radio, print, digital, social media and roadside billboard channels to remind drivers that security cameras will start imposing subsequent month.

Following an eight-month schooling and warning discover interval, enforcement will formally start for offences detected by Western Australia’s new mounted and trailer mounted AI-enabled security cameras on 8 October.

The message is evident: Touching your cellphone? Incorrectly or not carrying a seatbelt? Speeding? You’ll be caught in a flash.

The ‘Caught in a Flash’ marketing campaign goals to additional improve public data of the protection cameras and shift driver behaviour earlier than infringements begin being issued. 

Six security digital camera trailers working within the Perth metropolitan space, Great Southern and Mid West, and glued cameras on the Kwinana Freeway have detected greater than 300,000 cell phone, seatbelt and rushing offences since February.

Of these seatbelt and cell phone offences in that interval, greater than 65,000 warning notices have been issued to warn and provides drivers a possibility to vary their behaviour.

Over the course of the warning discover interval, there was a lower in offences detected by the protection cameras.

The State Government has additionally dedicated greater than $750,000 throughout 5 new group partnerships to assist inform all Western Australians in regards to the new security digital camera expertise, persevering with its education-before-enforcement method.

These partnerships, funded below the Road Safety Commission’s Community Initiatives Program, will ship focused teaching programs throughout the metropolitan and regional areas, together with these in distant communities.

Partner organisations will lead group workshops, present assets, and assist consciousness campaigns tailor-made to native wants and contexts.

By working with organisations which have deep roots in these communities, the goal is to make sure everybody has entry to clear, correct details about the brand new expertise.

The security digital camera program is funded by the Road Trauma Trust Account, which sees 100 per cent of security digital camera infringements allotted to tasks and applications which cut back accidents and deaths on WA roads.

For extra details about the protection digital camera program, go to www.rsc.wa.gov.au/safetycameras

Find out extra about ‘Caught in a Flash’ by visiting the marketing campaign web page.

Comments attributed to Road Safety Minister Reece Whitby:

“Our safety cameras are a critical addition to existing enforcement tools, helping to tackle the dangerous driving behaviours most commonly linked to serious and fatal crashes.

“This is about equity and security. For eight months we now have warned drivers, and our ‘Caught in a Flash’ marketing campaign is one other try to immediate folks to vary their harmful driving behaviours earlier than enforcement commences.

“The community partnerships are an essential part of a fair and inclusive education approach to ensure everyone understands how new safety cameras work and why they are being introduced.

“Too many lives are misplaced or eternally modified as a result of somebody selected to hurry, take a look at their cellphone, or not put on a seatbelt correctly.

“Drivers have had months of warning and plenty of time to adjust. Now it’s time to enforce the rules that keep our community safe.”