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Frost & Sullivan Ranks Ulanzi No. 1 Worldwide by Sales Volume in Photography Accessories (2024)
Shenzhen, Guangdong Province, China, September 29, 2025 — In June 2025, Vijim Technology at the moment introduced that Frost & Sullivan has ranked its flagship model Ulanzi No. 1 worldwide by gross sales quantity in images equipment for 2024, in line with a examine accomplished in June 2025.This accolade marks a milestone for Chinese innovation within the world images equipment market and affirms Vijim Technology’s long-term technique and consumer co-creation mannequin in a extremely aggressive class.
In an trade recognized for fast product cycles, worth wars, and look-alike choices, William Zou (Qing Zou), Founder of Vijim Technology, selected a distinct course. Rather than chasing quantity via discounting or broad distribution at any price, the corporate doubled down on worth creation, R&D-led innovation, and model constructing—foundations that now underpin a multi-brand technique and sustained world growth.
“We don’t compete on price; we compete on value. That’s the essence of our long-term approach—and how we’ve built a durable moat around our business,” stated William, in an interview with New Tide of Consumption.
From Trading Price for Volume to Process-Driven, Product-Led Growth: Competing on Value, Not Price
Early on, Vijim chased development via skinny margins and subsidy-backed promotions, which produced short-term positive aspects however had been in the end unsustainable. The firm pivoted to worthwhile development and operational self-discipline, constructing a sturdy process-driven administration system. Key initiatives included:Establishing a devoted Process Management Department and totally implementing the IPD (Integrated Product Development) system;
Embedding waste discount as a cultural precept throughout capabilities.
By 2024, Vijim sustained fast iteration whereas saving roughly RMB 20 million in annual prices.. The firm can roll out appropriate equipment inside 1–2 weeks of latest images system launches—incomes it a status with distributors as one of many fastest-responding manufacturers within the class.
Turning User Co-Creation into Repeatable InnovationIf course of excellence is Vijim Technology’s “internal strength,” its “external strength” lies in its user-centered working mannequin. The firm has put in place a closed suggestions loop for consumer co-creation, anchored in three pillars: .Founder-level engagement: William immediately interacts with 10,000+ customers by way of social and personal channels to seize real-time suggestions.
Dedicated consumer analysis: A specialised group repeatedly mines social and e-commerce suggestions to distill actionable insights.
Structured product retrospectives: Annual critiques of the Top 10 Successful/Failed Products institutionalize studying and forestall repeated errors.
Taken collectively, these practices are removed from remoted—they type the spine of Vijim’s user-centered design (UCD) co-creation mannequin. The mannequin gives a clearer roadmap for product selections and has helped the model scale with fewer false begins, contributing to a sturdy aggressive edge. Notable outcomes embrace:
This strategy has led to a number of standout improvements:
Claw Quick-Release System, co-developed over a yr with creators on Bilibili, which meaningfully reduces solo-creator gear-switch time and helped set up a brand new quick-release subcategory;
Gear Tree, co-created with skilled filmmakers, providing a modular mounting resolution tailor-made to small studio workflows.“Stay close to users and you’ll uncover far more unmet needs—innovation rarely plateaus,” stated William.
Globalization Meets Localization: Multi-Brand, Multi-Language Operations
Vijim Technology moved early on worldwide growth—properly forward of many friends that had been nonetheless treating abroad gross sales as fundamental export enterprise. Instead of a one-size-fits-all push, the corporate constructed multi-platform, multi-language presences and arrange localized groups in precedence markets to deepen engagement and enhance working effectivity.
Today, Vijim runs social media channels in additional than a dozen languages—together with Japanese, Russian, and Arabic—with audiences starting from tens of hundreds to lots of of hundreds of followers.
Product planning is tuned to actual native demand. For instance, in Africa, Vijim prioritizes skilled lighting options slightly than a livestreaming-accessory-only combine.
The firm’s multi-brand technique continues to evolve:
Ulanzi serves impartial content material creators with user-driven innovation;FALCAM focuses on unique design and patent-driven differentiation, addressing a broader vary {of professional} customers.
About Vijim Technology
Headquartered in Shenzhen, Shenzhen Vijim Technology Co., Ltd. is the guardian firm of Ulanzi and FALCAM, With a decade of growth, the corporate focuses on R&D, design and gross sales of images equipment, and delivers end-to-end options for creators at each talent stage and throughout numerous use instances..
In June 2025, Frost & Sullivan ranked Ulanzi No. 1 worldwide by gross sales quantity in images equipment for 2024. As a privately held firm, Vijim Technology doesn’t publicly disclose monetary info.
Source word: Based on Frost & Sullivan analysis on the worldwide photography-accessories market; rankings calculated from 2024 world gross sales volumes throughout all channels. The examine was accomplished in June 2025.
Contact Info:
Name: Jocelyn Liao
Email: Send Email
Organization: Shenzhen Vijim Technology Co., Ltd.
Website:
Release ID: 89171060
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