New Kindle, Ring, Echo and Scribe units introduced, all powered by AI

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Online juggernaut Amazon has unveiled the following era of its Kindle, Ring and Echo units, amongst different objects, all of that are powered by synthetic intelligence and related to Alexa+, its AI-infused private assistant, which debuted in February.

The line-up, introduced at a presentation in New York, contains new cameras for its Ring video monitoring machine, with a brand new AI facial recognition characteristic that notifies customers of who’s on the entrance door.

Amazon unveiled 4 new Echo units revamped with Alexa+ that serve up personalised insights like whether or not the consumer left the entrance door unlocked after midnight. The US firm additionally introduced a sequence of Fire TVs infused with Alexa+ that provide extra personalised searches, like discovering a selected scene in a film or getting commentary about final night time’s sports activities recreation.

This week’s presentation was the primary huge product occasion for Panos Panay, who joined Amazon in 2023 to move the corporate’s units and companies unit after a 19-year profession at Microsoft, the place he served as its chief product officer.

Panos Panay speaks during the Amazon product event in New York on September 30, 2025. Photo: AP
Panos Panay speaks in the course of the Amazon product occasion in New York on September 30, 2025. Photo: AP

Panay instructed the viewers of a number of hundred journalists and bloggers that Alexa+ and synthetic intelligence are permitting know-how to work “in the background when you don’t”.

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