Hilton leans into way of life with launch of Outset Collection by Hilton

Hilton has expanded its way of life and upscale conversion model portfolio with the launch of Outset Collection by Hilton.

The addition marks the corporate’s twenty fifth model and eighth way of life idea and is focusing on friends in search of boutique motels in locations they may not anticipate, corresponding to journey outposts and offbeat hubs.

Hilton stated it sees the potential for greater than 500 motels below this class throughout the United States and Canada alone.

The Outset Collection by Hilton will start welcoming friends from November and launch with a pipeline of greater than 60 motels in improvement.

Confirmed motels inside the assortment embody a basecamp exploration in Moab and a boutique lodge in Chicago.

Like its sister manufacturers Curio Collection and Tapestry Collection, the Outset Collection will characteristic a spread of motels with a concentrate on proprietor flexibility and conversion alternatives.

The newest model will sit alongside Hilton’s rising way of life portfolio, which additionally consists of NoMad, Canopy, Graduate, Tempo, Motto and the Curio and Tapestry Collections.

Earlier this 12 months, Hilton’s way of life phase reached 1,000 motels globally, coinciding with an industry-wide increase in way of life motels. 

In June 2024, Hilton additionally appointed the previous president of Graduate Hotels, Kevin Osterhaus, as its new international way of life president after the model was integrated into Hilton’s wider assortment final 12 months, marking Hilton’s first model acquisition in 25 years.

Chris Nassetta, president and chief government, Hilton, stated: “At Hilton, we continue to reimagine what’s next in hospitality, and today, we’re delivering it. Outset Collection is an expression of our commitment to growth, innovation and meeting the evolving needs of travellers around the world. By expanding our lifestyle portfolio, we are broadening the ways guests engage with Hilton and unlocking new possibilities for our owners, our teams and the communities we serve.”

Chris Silcock, president, international manufacturers and business companies, Hilton, added: “Independent hotels thrive when they can preserve their unique character while tapping into the power of a global hospitality leader. With Outset Collection, we are offering owners the flexibility they want without compromising on quality. By combining one-of-a-kind properties with Hilton’s powerful commercial engine and commitment to exceptional product, service and technology, we’re elevating our value proposition across the board.”

Hilton presently has a portfolio of 9,000 properties in 139 international locations and territories throughout 24 lodge manufacturers.