Outset Collection by Hilton: Launching Hilton’s twenty fifth Model

With first lodges bookable in November and greater than 60 in improvement, new upscale conversion model provides flexibility for homeowners and visitors

MCLEAN, Va. – Hilton (NYSE: HLT) at the moment introduced the launch of Outset Collection by Hilton, the corporate’s twenty fifth model and eighth in its rising Lifestyle portfolio. The new model underscores Hilton’s dramatic progress trajectory and give attention to choices for patrons within the fastest-growing segments, significantly the gathering and life-style areas. With a rise in visitors in search of boutique lodges with an unbiased id and expertise, Outset Collection gives extra distinctive methods to remain.

The assortment’s first lodges will start welcoming visitors later this yr, with bookings out there on Hilton.com beginning this November. At launch, Outset Collection could have greater than 60 lodges in improvement, with long-term progress potential of greater than 500 lodges throughout the United States and Canada alone.

This numerous assortment of lodges, initially within the United States, will put Hilton’s signature hospitality in locations visitors won’t count on, starting from city locations, small cities, journey outposts and offbeat hubs. Confirmed lodges within the assortment embody a basecamp for exploration in Moab and a boutique lodge in Chicago.

“At Hilton, we continue to reimagine what’s next in hospitality, and today, we’re delivering it. Outset Collection is an expression of our commitment to growth, innovation and meeting the evolving needs of travelers around the world,” stated Chris Nassetta, president and CEO, Hilton. “By expanding our Lifestyle portfolio, we are broadening the ways guests engage with Hilton and unlocking new possibilities for our owners, our teams and the communities we serve.”

A Focus on Owner Flexibility with the Backing of Hilton

Driven by the fast-paced progress of Hilton’s current manufacturers, significantly Curio Collection and Tapestry Collection, the corporate has persistently delivered industry-leading share of conversions within the United States. In the second quarter of 2025, conversions throughout 10 Hilton manufacturers accounted for greater than one-third of openings.

Building on this success of conversion lodges, Outset Collection will characteristic a variety of lodges, with upscale finishes and story-driven designs. The format is versatile so that every location’s id can run deep. Whether it’s hidden gems, revived landmarks or city boutiques, every keep is layered with narrative and goal.

Owners will stability robust product and repair with a wider, extra versatile vary of experiences and facilities, together with the standard and award-winning hospitality that vacationers have come to count on from Hilton. For instance, meals and beverage choices will range throughout the model, primarily based on market demand, visitor sentiment or lodge expertise, starting from cafes with mild bites to full lunch and dinner ideas.  

“Independent hotels thrive when they can preserve their unique character while tapping into the power of a global hospitality leader,” stated Chris Silcock, president, world manufacturers and business providers, Hilton. “With Outset Collection, we are offering owners the flexibility they want without compromising on quality. By combining one-of-a-kind properties with Hilton’s powerful commercial engine and commitment to exceptional product, service, and technology, we’re elevating our value proposition across the board.”

Hilton’s Development Strategy and Leadership within the Lifestyle Space

Hilton has a wealthy historical past of strategically growing and launching new manufacturers for each visitor and each journey event. Hilton repeatedly evaluates the market and recognized a white area within the upscale and higher midscale assortment phase. More than 50 p.c of the worldwide lodge provide is unbranded or unbiased, and Hilton acknowledged a chance to deal with an unmet want.  

Outset Collection will be part of Hilton’s sturdy Lifestyle portfolio, which additionally contains NoMad, Canopy, Curio Collection, Graduate, Tapestry Collection, Tempo and Motto. The continued give attention to this class is underscored by large progress. Earlier this yr, Hilton’s Luxury and Lifestyle portfolios reached 1,000 lodges globally.

All lodges in Outset Collection will take part in Hilton Honors, the award-winning visitor loyalty program with greater than 226 million members for Hilton’s portfolio of world-class manufacturers. Members will be capable to guide, earn and redeem Hilton Honors Points for stays by Hilton’s direct channels and benefit from the Hilton Honors advantages they know and love.