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World Rowing, the worldwide governing physique of the game of Rowing, as we speak introduced a multi-year settlement with Ergatta, the leaders in game-based health. Under the settlement, Ergatta has turn into the popular companion for World Rowing’s gaming and Esports initiatives.
In collaboration with {hardware} companion Concept2, World Rowing will organise Esports competitions powered by Ergatta’s software program, leveraging the joy and mainstream attraction of gaming to advertise the advantages of Indoor Rowing and wholesome habits extra typically. The partnership additionally positions each organisations for participation within the inaugural Olympic Esports Games, set to happen in 2027, as introduced by the International Olympic Committee (IOC).
“We are thrilled to partner with World Rowing, said Tom Aulet, CEO of Ergatta. “Gamified sports and fitness have massive potential to help people excel, compete, and develop lasting healthy habits. This partnership represents a major step forward in our mission to use games to help people stay physically active.”
“Indoor/Connected Rowing has undergone a remarkable evolution from a training tool to a vibrant, global sport in its own right, said Vincent Gaillard, Executive Director of World Rowing. We’ve been interested in gaming and Esports for a long time, specifically for its potential to cater for younger and more mainstream audiences. We are delighted to partner with Ergatta, who stood out to us as one of the clear leaders in a growing field of gamifed Rowing.”
This unprecedented launch underscores the rising world prominence of digital and gamified sports activities, in addition to the facility of gaming to make train and sport extra interesting to new audiences.
The partnership with World Rowing additionally solidifies Ergatta because the chief in gaming content material growth for Indoor Rowing and at-home health, and marks their official debut into the world of Esports. This announcement comes on the heels of Ergatta’s partnership with iFIT, powering gaming experiences on their treadmills, bikes and rowers through their clever and personalised health content material platform.
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https://worldrowing.com/2025/10/06/world-rowing-partners-with-ergatta-for-gaming-and-esports-development-of-its-indoor-connected-rowing-discipline/
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