‘Monster High’ Roblox, Fortnite Video Video games Launch From Mattel

Mattel is launching “Monster High” impressed video video games in Roblox and Fortnite as a part of the toy firm’s bigger effort to bolster its in-house recreation improvement enterprise and transfer past licensed titles.

Debuting Wednesday in Fortnite, “Monster High: Paranormal Peril” is a co-op ghost searching journey that enables as much as 4 gamers to discover a thriller at Monster High with twelve characters from the franchise out there at launch.

Per Mattel, “A wickedly chaotic curse has been unleashed at Monster High. Explore the haunted halls and use Frankie’s fangtastic tools to uncover clues and identify which of twelve Monster High ghouls is behind the chaos. Could it be Draculaura, Cleo, Clawdeen, Frankie, or Lagoona Blue?”

Developed by Mattel in partnership with Look North Interactive utilizing Unreal Editor for Fortnite (UEFN), the sport marks Mattel’s second entry into the Fortnite UEFN creator platform following the August launch of “Masters of the Universe: He-Man Heroes.”

Mattel’s “Monster High: Paranormal Peril” may be performed on Fortnite utilizing the next island code: 3449-2677-1935.

Over on Roblox, Mattel is launching its “Monster High” recreation Oct. 24 as step one in a bigger partnership between the toy model and the gaming platform that can see video games impressed by Barbie, Hot Wheels, Masters of hte Universe, Uno and extra Mattel IP.

In the brand new recreation, “fans can step inside the haunted halls of Monster High like never before—customizing their pet ‘Creepanions,’ crafting powerful elixirs in Frankie Stein’s Alchemy Lab, and joining Clawdeen Wolf’s pack to fuel the legendary Ghoulstone for fang-tastic rewards,” in line with Mattel. “Featuring iconic characters, endless style options, and secrets lurking beneath the school, the experience invites players to team up, show their claws, and discover that monster magic never goes out of style.”

Additionally, as of Wednesday, Mattel’s Polly Pocket and Street Sharks manufacturers are actually out there on the Roblox License Manager and Licenses catalog — a program that permits IP holders to present Roblox builders entry to formally licensed belongings for gameplay and fan creations — with Matchbox and Rock ‘Em Sock ‘Em Robots coming quickly.

“At Roblox, we help brands spark connections with their communities through imaginative, immersive opportunities,” Stephanie Latham, Roblox’s vice chairman of worldwide model partnerships and promoting, mentioned. “With Mattel bringing iconic properties like Monster High, Barbie, Hot Wheels, and Polly Pocket to the platform through custom experiences, our License Manager, and more, fans now have fresh ways to play, explore, and engage with the stories they love—proving how brands can reach next-generation audiences in meaningful and innovative ways.”

While not Mattel’s first large-scale Roblox challenge (Gamefam developed Roblox recreation “Barbie DreamHouse Tycoon” for Mattel in 2023, which went on to develop into a prime performer, reaching near 500 million visits), it marks the primary one developed in-house by Mattel and underscores the corporate’s mission to broaden its homegrown digital choices.

In 2025, Mattel launched greater than 20 standalone video games and integrations throughout cellular, console, PC, and in-car platforms and revealed a partnership with OpenAI for additional gaming improvement plans. Next yr, Mattel shall be launching its first in-house developed and self-published cellular recreation, although additional particulars on that challenge are being saved underneath wraps.

“All the other experiences we’ve had on both platforms were licensed experiences, so we licensed the IP to other partners and they develop the experience and they operate the experience,” Mattel’s senior vice chairman, international head of digital, Marcus Liassides, instructed Variety. “We’re proud of those experiences. The Barbie game has close to half a billion visits on there, and we’re very, very proud of that with our partner. But these new games are developed by us. We’re the publisher. We’re putting them out there. We’re funding the development. We’re operating them going forward. And that’s a muscle that we want to build out at Mattel so that we can do this many times for lots of different brands. This marked transition difference for us that we’re excited about. We’ve got lots to learn along the way, but we are learning quickly, and we are starting to apply that learning from ‘Monster High’ onto other games. We have a Barbie game, we have Hot Wheels, Uno and other brands in the IP licensing program. So we’re very, very excited about it, and excited about what that skill and talent in-house will allow us to do going forward.”

Watch the trailers for Mattel’s “Monster High: Paranormal Peril” in Fortnite and Roblox’s “Monster High” recreation beneath.