Re-imagining Neo-Pragmatic Lifestyle: EPWK Launches Strategic Upgrade with “EPWK Curated Goods”

XIAMEN, China, Oct. 17, 2025 /PRNewswire/ — “We grew weary of life’s monotony, so we embarked on a journey to find ‘EPWK Curated Goods.’ Each selected item must pass our stringent ‘Three Goods’ standard: Good-looking, Good-to-use, and Good-surprise. We believe that truly excellent products can illuminate every ordinary day.”

EPWK (inventory code: EPWK), the primary Chinese idea inventory in artistic design on the NASDAQ Global Market, that the corporate will launch a Chinese and English e-commerce platform for “EPWK Curated Goods” – a artistic bodily product market – inside the subsequent three months.

Positioned because the “Wellspring of Neo-Pragmatic Living,” EPWK Curated Goods focuses on discovering and offering artistic bodily merchandise that possess a trifecta of excellent design, sensible operate, and emotional resonance. Its mission is to improve the strange routine of recent customers who pursue high quality of life into an expertise full of shock and aesthetic delight.

In an period of extremely developed materials provide, customers’ fundamental wants are totally met. The prevailing dilemma is now not “can I buy it?” however quite the decision-making wrestle of “what is truly worthwhile?” Concurrently, a consumption tendency that prioritizes emotional worth and aesthetic expression—referred to as “Neo-Pragmatism”—is regularly turning into the core life-style philosophy of the youthful era. They count on merchandise to not solely fulfill their capabilities but additionally convey perspective, encourage resonance, and function an extension of their private life-style.

Based on this profound perception into the pattern, EPWK views the launch of the EPWK Curated Goods mission as an important strategic improve—transitioning from a artistic service ecosystem to the direct shaping of client life. Specifically, the longer term English model marks the start line for constructing a worldwide model ecosystem.

Xiamen EPWK Network Technology Co., Ltd. (EPWK) was based in March 2011. It is China’s main digital and clever artistic transaction service e-commerce platform and the primary “Chinese Crowdsourcing Platform Stock” to be listed on the NASDAQ Global Market within the United States.

As of June 30, 2024, the platform has gathered over 25.66 million registered customers. Between 2019 and June 30, 2024, a complete of 4.6 million tasks had been accomplished, with Gross Merchandise Volume (GMV) exceeding USD $1.67 billion.

The profound assets and model credibility the corporate has gathered within the artistic service business will present robust help for the product choice logic and provide chain building of “EPWK Curated Goods.”

From “Tool” to “Companion”: The Evolution of Consumer Values

In the standard sense, “utility” focuses on a product’s fundamental purposeful attributes, with its core goal being to unravel particular issues. However, for Generation Z and Millennials, who’ve change into the dominant consuming power, the worth of products is increasing from a single purposeful dimension to embody emotional connection and aesthetic expression.

This demographic grew up in an period of fast financial growth and excessive web penetration, and they’re accustomed to setting up their self-identity inside an setting of knowledge overload. Built upon a basis of fabric affluence, they’re extra keen to attain religious satisfaction and id recognition by their consumption behaviors.

Specifically, their client motivation is mirrored in two key dimensions:

Firstly, on the stage of “Emotional Utility,” the product’s position shifts from a device to a companion. For occasion, an alarm clock used merely for waking up is functionally no totally different in essence from a wake-up gentle that simulates dawn and performs pure sounds. However, the latter gives the person a extra caring expertise, establishing an emotional connection that transcends mere operate. This idea of “Emotional Utility” is exactly the core screening criterion for “EPWK Curated Goods.”

As Feng Mei, EPWK’s Head of Product Technology, acknowledged, the “utility” outlined by EPWK Curated Goods will not be restricted to the satisfaction of fundamental wants. She offered an instance: a cup that’s each ergonomically designed and outfitted with a starry sky projection operate on its base not solely serves the bodily want for ingesting but additionally offers companionship and luxury on a religious stage, attaining the unity of “Functional Utility” and “Emotional Utility.”

Secondly, on the stage of “Aesthetic Utility,” a product’s exterior design and aesthetic expression itself change into a type of social capital and standing image. In a extremely visible communication setting, high-aesthetic merchandise not solely improve the person expertise but additionally function an essential medium for customers to showcase their private style and life-style. For instance, a cleverly designed moveable espresso cup, whereas guaranteeing practicality, has an look that acts as a classy accent throughout the person’s day by day commute, reinforcing their id as an “urban explorer.”

The Differentiated Path of “EPWK Curated Goods”: Building Lifestyles with a Curatorial Mindset

Based on a profound perception into up to date client tradition, “EPWK Curated Goods” doesn’t place itself as a generic artistic product gross sales channel. Instead, it goals to change into a trusted “Lifestyle Curator,” exactly addressing the market hole between mass e-commerce platforms and high-end idea shops.

In its positioning, “EPWK Curated Goods” explicitly rejects the business established order characterised by a mixture of cheapness and inaccessibility. Compared to the widespread product homogenization downside discovered within the artistic channels of huge e-commerce platforms, and the prohibitive pricing of high-end design idea shops, “EPWK Curated Goods” advocates establishing a stability between the 2. It focuses on offering items which are “acceptably priced, cleverly designed, and well functional,” exactly matching the Neo-Pragmatist client’s complete demand for high quality, worth, and design aesthetics.

In its mannequin, “EPWK Curated Goods” builds a belief mechanism with “curation” at its core. Against the backdrop of knowledge overload, person consideration and belief have change into scarce assets. “EPWK Curated Goods” employs a stringent screening course of by knowledgeable crew, choosing merchandise from an enormous pool based mostly on the “Three Goods” normal: Good-looking, Good-to-use, and Good-surprise. This permits customers to scale back their decision-making prices, reworking the procuring course of from tedious info filtering into an pleasant discovery of inspiration. Users are selecting not simply the product itself, however the aesthetic assure and choice professionalism offered by “EPWK Curated Goods.”

In phrases of person expertise, “EPWK Curated Goods” is dedicated to upgrading from a transactional market to a supply of inspiration. “EPWK Curated Goods” doesn’t solely present product transaction capabilities but additionally guides customers to re-imagine their day by day life eventualities by themed and contextualized content material curation—reminiscent of featured matters like “Ten Small Items to Boost Home Happiness” or “Perfect Gifts for Creative Professionals.” Under this logic, consumption is now not the top level, however the start line for attaining the next high quality of life and emotional satisfaction.

Core User Profile: Aligning with the Values of the “Urban Life Explorer”

“EPWK Curated Goods” defines its core person because the “Urban Life Explorer” aged 25 to 40. This demographic is primarily concentrated in first- and second-tier cities, represented by white-collar professionals, artistic staff, lecturers, and younger managers. They typically possess good academic backgrounds and secure middle-to-higher earnings ranges. They not solely have the willingness and skill to pay for emotional and aesthetic worth but additionally regard consumption as an important method to assemble id, resist repetition, and search belonging.

In phrases of id recognition, in extremely atomized city life, particular person consumption decisions change into an important manner of self-definition. A designer speaker or a set of eco-friendly tableware will not be merely a sensible object; it’s an exterior expression of private style and values. The high-quality, extremely recognizable merchandise provided by “EPWK Curated Goods” are thus turning into highly effective instruments for customers to construct and reinforce their self-identity.

In phrases of emotional enchantment, the fast-paced, high-pressure city life can simply lead people right into a state of repetition and numbness. The model proposition, “EPWK Curated Goods, Illuminating Daily Surprises,” is exactly a response to this emotional ache level. Those merchandise possessing the “Good-surprise” attribute, reminiscent of a starry sky projection on the backside of a cup or a brightly coloured ergonomic chair, inject novelty and poetic moments into the person’s life in small but tangible methods.

In phrases of social interplay, as KOL energetic on social networks, this demographic enjoys sharing and in search of like-minded people. The distinctive merchandise sourced from “EPWK Curated Goods” can serve each as efficient dialog starters in social interactions and as “non-clash” present decisions that exactly convey heartfelt intentions. Consumption behaviors rooted in shared aesthetics and values additional reinforce the sense of belonging and id inside their social circles.

Neo-Pragmatism: A Rational Expression of a Lifestyle Philosophy

“Neo-Pragmatism” basically represents a recent life perspective: rational but heat, sensible but aesthetic. It displays individuals’s legit want for aesthetic expertise and emotional resonance, constructed upon the inspiration of pursuing effectivity and performance.

Leveraging the profound heritage gathered by EPWK over greater than a decade within the artistic ecosystem, “EPWK Curated Goods” serves because the materialized embodiment of this life-style perspective. “EPWK Curated Goods” doesn’t encourage aimless consumption; quite, it advocates for a better, extra acutely aware way of life, guaranteeing that each buy acts as a constructive vote for a perfect life and a delicate revolution in opposition to day by day mediocrity.

Behind this life-style philosophy lies the deep synergy between “EPWK Curated Goods” and the EPWK ecosystem. As a pure strategic extension, “EPWK Curated Goods” can instantly interface with the large pool of designers and inventive companies aggregated on the platform. This not solely offers a steady supply of innovation for the merchandise but additionally establishes a singular “Creator Economy” loop. Simultaneously, information suggestions from the buyer finish will feed again into the artistic platform, serving to creators precisely grasp market demand, forming a closed-loop of development that strikes from creation to consumption, after which again to driving creation. This isn’t just product curation; it’s the vivid realization of EPWK initiating a strategic improve with “EPWK Curated Goods,” devoted to reimagining the Neo-Pragmatic life-style.

Consumers are selecting not simply merchandise with glorious designs, however the life-style philosophy they characterize. To belief “EPWK Curated Goods” is to endorse a perception: that actually “good products,” past their purposeful attributes, ought to carry human emotion, specific human individuality, and illuminate day by day life. This is the profound logic of “Useful, and Must Be Meaningful,” and it’s the new consumption philosophy that this period is collectively writing.

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SOURCE EPWK HOLDINGS LTD.