Mithai, devices, and wellness presents fill buyers’ luggage this season

Tis’ the season of giving, and wrapped in glittering paper and tied with a bow, Diwali presents are right here to make the festive moments a bit bit brighter and happier.

From artisanal mithai packing containers and dry fruit hampers to luxurious candles, non secular kits, residence décor accents, and the newest tech devices, buyers are benefiting from the festive season and lowered GST, balancing thoughtfulness with price range.

And, because it does yearly, the Diwali rush is in full swing: roads jammed, retailers bursting on the seams, and last-minute consumers scrambling to seek out that elusive, excellent present.

Riding the festive wave alongside buyers, retailers are giving the season their stamp of approval. For occasion, Gulshan Group is witnessing a exceptional surge in footfalls and gross sales in its Noida mall.

”We’ve seen practically a 25–30 per cent improve in general footfall throughout our mall and markets in comparison with final 12 months… The discount in GST, notably on choose way of life and digital items, has had a noticeable affect, driving a 15–20 per cent improve in high-value purchases. ”Overall, this Diwali has introduced again a robust festive momentum, turning malls into vibrant social hubs,” Yukti Nagpal, director of Gulshan Group, instructed PTI.

Home maker Pooja Sharma is among the many buyers soaking within the festive power.

“I’ve been shopping for gifts for my family and friends all week. Due to the GST reduction, items that were usually out of reach came within budget this time. What hasn’t changed is the bewildering array of choices and the ensuing confusion,” stated Sharma.

The tried-and-tasted sweets part continues to prime buyers’ lists, whether or not as a principal present or a complement to different choices. While at Khoya Mithai, conventional sweets nonetheless dominate festive hampers, with practically ”60–70 per cent” of shoppers preferring mithai and dry fruits; Bakingo, an internet bakery model, famous a shift towards personalised hampers and fusion desserts that mix conventional Indian flavours with international influences, and is anticipating ”20–30 per cent development” in comparison with final 12 months.

Meanwhile, Manam Chocolate’s high-end craft goodies are rising as an alternative choice to conventional sweets, interesting to shoppers on the lookout for indulgent and elevated gifting choices.

”Our fine-flavour, Indian goodies have discovered a loyal viewers that values high quality and selection. This Diwali, that acceptance has translated into file demand from each returning and new clients who now view chocolate as a significant and modern different to conventional festive gifting,” stated Chaitanya Muppala, founding father of Manam Chocolate.

Shoppers are additionally turning to premium puja hampers and non secular presents — from ready-to-use sacred necessities and idols to high-end personalised presents.

Pujashree, an e-commerce platform for puja necessities, is seeing its merchandise flying off the cabinets, notably its newly launched ‘Diwali Pooja Kit’. Similarly, Ferns N Petals, a number one gifting model, has witnessed an upward pattern in demand for premium and personalised presents.

Avik Kumar, chief advertising and marketing Officer at FNP, stated personalised presents — from monogrammed packing containers and engraved keepsakes to customised hampers — have grown by ”practically 25 per cent”.

”Overall, we’re seeing double-digit development throughout classes pushed by a strong mixture of personalisation, premiumisation, and purposeful gifting together with GST affect that’s defining the spirit of recent Diwali,” he added.

Also excessive on buyers’ radar this Diwali is the present of well being.

While immunity-boosting choices like dry fruit packing containers, turmeric teas, and spice kits are among the many favourites, health subscriptions, teaching plans, and well being devices are additionally seeing a surge in reputation.

Electronics and residential home equipment model Sharp India has seen a ”131 per cent rise” in demand for small, health-focused merchandise corresponding to automotive air purifiers, whereas health app FITTR is witnessing rising curiosity in teaching subscriptions, sensible rings, and health plans.

”We have noticed households and associates shifting past sweets and home equipment, opting as an alternative for one thing that lasts. A health plan, a training subscription, HART ring, even a session to kick-start a more healthy way of life. For many, this is not nearly weight reduction or hitting the fitness center. It’s about supporting a liked one’s journey, exhibiting that you simply’re invested of their long-term well-being,” stated Jitendra Chouksey, founding father of FITTR.

Electronics as a class is having fun with bumper demand, largely because of the GST lower from 28 per cent to 18 per cent. Products like sensible projectors, transportable screens, and digital picture frames are rising as most well-liked presents with XElectron Technologies reporting a twofold development in general gross sales, together with a notable improve in orders from Tier-3 cities.

Mimoh Jain, vice-president at Sharp India Appliances, additionally acknowledged the rise in gross sales of residence home equipment.

”Compared to final 12 months, our air purifiers have gone up by nearly 130 per cent, our fridges have grown by greater than 240 per cent, washing machines have greater than doubled, and dehumidifiers have seen an increase of 117 per cent,” he defined.

Also revelling within the festive spirit are alcohol manufacturers, as many shoppers transfer away from typical presents and go for premium spirits so as to add cheer to the celebrations. Leading breweries and distilleries, together with Radico Khaitan and Globus Spirits, are reporting sturdy demand and strong gross sales, with new variants and festive packs launched to cater to the season. Herbal liqueur Jagermeister too launched a ‘Retro Edition’ collector’s bottle on the event.

”This Diwali, we have witnessed a marked upswing, practically 30 per cent, within the demand for our luxurious spirits choices. The festive shopper right now seeks experiences over transactions, and gifting high-quality spirits has change into a logo of each sophistication and heat. Limited-edition blends, artisanal gins, and craft whiskies with bespoke packaging are dominating the premium shelf, alongside curated cocktail kits and festive gifting editions,” stated PS Gill, CEO shopper division at Globus Spirits Ltd.

(This story has not been edited by Devdiscourse workers and is auto-generated from a syndicated feed.)