Life-style FY25 revenue jumps 42 p.c

Ghodawat Consumer Limited (GCL), the FMCG arm of the Sanjay Ghodawat Group, has accomplished 23 years within the client items market. The firm has constructed its repute on constant progress and a sharper understanding of evolving client habits. With annual income crossing Rs 1,200 crore, GCL now goals to hit the Rs 1,500 crore mark throughout the subsequent three years whereas sustaining double-digit progress.

Over the years, GCL has constructed a robust multi-category presence. It began with edible oils in 2003 and step by step entered rice, salt, snack meals, pulses, and drinks. Its technique blends worth for cash with product high quality, serving to the corporate construct client belief whereas increasing into new segments. Every transfer displays a transparent aim: to make “better-for-you” merchandise accessible in each Indian family.

GCL’s acquisitions have performed a decisive function in its growth. In 2022, it acquired Coolberg, India’s No 1 non-alcoholic beer model. The transfer pushed GCL deeper into the city impulse beverage phase and tapped right into a rising viewers of health-conscious shoppers. Coolberg has been on the forefront of India’s non-alcoholic drink development, creating a brand new area of interest in social drinks and shaping demand amongst younger, experimental consumers.

With GCL’s give attention to distribution, digital advertising, and environment friendly provide chain administration, Coolberg has widened its retail footprint. The model’s visibility in trendy commerce and fast commerce platforms has improved entry and client trial throughout cities.

In 2023, GCL added To Be Honest (TBH), a premium vacuum-cooked fruit and vegetable snack model. The acquisition aligns with the corporate’s shift towards more healthy snacking options. TBH and Coolberg now account for greater than 60 p.c of their mixed gross sales by means of on-line channels, displaying the shift in client shopping for patterns. These manufacturers strengthen GCL’s place in high-growth, new-age classes whereas balancing well being, indulgence, and comfort.

“Our 23-year journey is built on the belief that quality, trust, and innovation are the cornerstones of growth. Every milestone we achieve reflects our commitment to enriching everyday life with products that consumers can rely on. As we step into the next chapter, our focus remains on innovation, inclusivity, and sustainability, shaping a stronger, more future-ready FMCG business,” stated Salloni Ghodawat, CEO, Ghodawat Consumer Limited.

This people-first technique is shaping how GCL enters new markets. The firm is mixing conventional grocery staples with premium, wholesome choices that match each rural and concrete shopping for patterns. Its current launches, Besan, Rawa, Maida, Suji, and upcoming classes like Mix Veggie Chips and Coolberg Diet, mirror a stronger push into on a regular basis consumption baskets.

The firm’s “Better for You” innovation roadmap aligns with altering buyer existence and retailer wants. By providing versatile merchandise in a number of pack sizes, GCL strengthens its market presence whereas bettering provide chain velocity and retail margins.

GCL instructions sturdy model recognition in Maharashtra and Karnataka by means of regional advertising campaigns and celeb endorsements. Its Rs 25 crore annual advertising funding goes into digital-first, data-led campaigns that optimize efficiency throughout conventional and new-age channels. This provides each distributors and retailers higher predictability of demand, serving to them handle stock smarter.

Distribution is increasing by means of a hybrid mannequin combining direct rural outreach with trendy commerce and on-line platforms. The combine permits GCL to succeed in India’s rising center market, spanning cities and metros. The firm’s use of information analytics helps it localize advertising throughout a number of languages and client clusters whereas conserving logistics lean.

Behind GCL’s client attain is a robust manufacturing spine. The firm makes use of superior Swiss expertise and operates the ISO/IEC 17025-accredited Ghodawat Analytical and Research Centre to take care of consistency throughout models. Its asset-light growth mannequin now consists of eight new contract manufacturing models (CMUs), bettering flexibility for staples whereas controlling prices.

This distributed manufacturing technique helps sooner stock turns, shorter supply timelines, and better margin contributions for commerce companions. It additionally permits localized sourcing, which reduces logistics bills and ensures high quality compliance throughout each product line.

As GCL marks its twenty third yr, it’s making ready for its subsequent progress section with sharper class focus and wider market entry. The firm plans to extend exports to neighbouring international locations and construct a stronger portfolio of wholesome, ready-to-eat, and useful meals merchandise. Its consumer-first method stays central because it connects nationwide scale with regional depth.

By conserving provide chains agile and pricing accessible, GCL goals to serve each premium digital customers and conventional households. Its imaginative and prescient continues to revolve round delivering on a regular basis comfort with higher vitamin, setting the stage for its Rs 1,500 crore milestone.