OpenAI launches its personal browser to compete with Google

OpenAI launched its personal internet browser referred to as Atlas, hoping to make use of its synthetic intelligence superpowers to remove market share from Google, which has dominated the browser and search markets for many years.

“AI represents a rare once-in-a-decade opportunity to rethink what a browser can be about,” Sam Altman, chief govt of OpenAI, mentioned in the course of the launch of Atlas. “Tabs were great, but we haven’t seen a lot of innovation since then.”

With ChatGPT at its core, customers can use Atlas to speak with an internet site, discover merchandise and ask it to do issues on behalf of customers, similar to reserving appointments or planing occasions, whereas persevering with to browse.

Whereas yesteryear internet browsers accessed the web by means of a URL and search field, future web entry might be by means of the chat expertise and an internet browser, Altman mentioned.

With the launch of Atlas, OpenAI isn’t simply seeking to dethrone Google Chrome because the default browser: It additionally desires ChatGPT to be the default working system for the AI age.

Google has a transparent head begin, proudly owning the complete know-how infrastructure, together with its personal AI chips (referred to as Tensor Processing Units) and its Gemini chatbot. And it instructions a 90% search market share.

OpenAI has amassed 800 million weekly customers on ChatGPT since its launch in 2022 and is utilizing that attain as leverage to get builders to build apps within ChatGPT, enabling customers and AI brokers to buy from inside the app. The firm can also be co-designing its personal AI chips which are tailor-made for ChatGPT.

OpenAI has acquired the backing of Nvidia, which promised to speculate $100 billion into the corporate within the coming years.

Atlas nonetheless faces an uphill battle towards Chrome, which has 3.45 billion world customers.

ChatGPT Atlas has the standard browser options, similar to tabs, bookmarks, and remembering passwords. But as an alternative of a search bar, the house web page of Atlas browser opens up a ChatGPT chat field.

The ongoing chat follows customers as they navigate the online and will be invoked at will. The browser’s reminiscence options keep in mind all of the actions the person takes.

“If you turn on browser memories, ChatGPT will remember key details from content you browse to improve chat responses and offer smarter suggestions — like creating a to-do list from your recent activity or continuing to research holiday gifts based on products you’ve viewed,” the corporate mentioned in a weblog put up.

Atlas’ agent mode does issues on customers’ behalf, similar to discovering a grocery retailer, including substances to a card, and ordering them, simply based mostly on a recipe shared by a person. Users may plan occasions, e-book appointments and automate analysis in agent mode, which is obtainable for Plus, Pro and Business customers.

In September, a federal court docket dominated that Google had maintained an unlawful monopoly in search and promoting, however didn’t require the corporate to promote Chrome, as was initially requested when the go well with was introduced.

During the course of the proceedings, OpenAI expressed curiosity in buying Chrome. Another browser competitor, Perplexity AI, additionally positioned a failed $34.5-billion bid to amass Chrome, weeks after launching Comet, an AI-powered browser.

In the late ‘90s, Microsoft’s Internet Explorer prevailed within the battle towards Netscape Navigator to develop into the default browser within the private computing period.

In the aughts, Google Chrome’s rise on the again of smartphone adoption changed Internet Explorer because the default browser. And now ChatGPT Atlas is likely to be the start of the third chapter of the browser wars.