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A storyteller at coronary heart, Lauren Salisbury brings greater than 15 years of dynamic communications expertise formed by her roots as a journalist and her ardour for connecting individuals via highly effective narratives. As vp of communications for Santa Monica Travel & Tourism, Salisbury leads strategic initiatives that elevate model visibility, have interaction world audiences and ship measurable affect.
Guided by her curiosity and love for exploration, she has traveled to greater than 100 international locations. Her journey experiences encourage her storytelling and world perspective.
Starting at Disney and later working in Spain, Costa Rica and now Santa Monica — how have these totally different cultures influenced your management and communication model?
I will likely be eternally grateful to have began my profession in communications at Walt Disney World Resort. I’ve immense respect for this firm, and my leaders there taught me how one can do communications on the highest degree, specializing in storytelling, consideration to element and an others-first mindset.
Moving to Spain and Costa Rica was filled with lots of pleasure but additionally required lots of flexibility as I tailored to 2 vastly totally different cultures and dialects of the Spanish language. Living and dealing abroad taught me the significance of getting a progress mindset, to method curiosity and that encountering issues doesn’t must result in panic — there may be all the time an answer to be discovered.
What I like most about my present function in Santa Monica is that it blends the ability units I acquired alongside my various profession path. Our vacation spot is residence to a number of the most acclaimed lodges and eating places on the planet, to not point out the world-renowned Santa Monica Pier. We are additionally a welcoming vacation spot that receives a excessive proportion of worldwide guests, so I get to listen to totally different languages and work with totally different cultures daily.
You’ve led campaigns and groups throughout six international locations. What have been a number of the most rewarding and difficult features of managing communications throughout cultures?
One of essentially the most rewarding components of working throughout cultures has been seeing how common nice storytelling actually is — regardless of the language or market, individuals join with authenticity and emotion. Each tradition brings its personal lens to communication, which has challenged me to pay attention extra deeply, adapt my model and discover frequent floor in shared values somewhat than assumed approaches.
The problem has been discovering the correct steadiness between consistency and cultural nuance. I’ve discovered to adapt methods with out shedding the core message to make sure our communications really feel each globally aligned and domestically genuine.
You talked about journey has been your primary motivator. How has that zeal formed the best way you method your profession in tourism and communications?
One factor each my closest mates and colleagues find out about me is that journey is my greatest ardour. I need to go to as many international locations as I can in my lifetime. My mother and father took my siblings and me on many street journeys throughout the United States after we had been younger kids. Camping and visiting nationwide parks and historic websites actually gave me a journey bug that I haven’t been in a position to beat all these years later.
After graduating from the University of Maryland with a level in journalism, the journey trade enticed me — at first as a result of many roles within the trade contain journey itself, and later. After all, I noticed I maintain a deep perception that journey is the easiest way to construct empathy and concord.
The tourism trade is all the time evolving. What developments or shifts are you most enthusiastic about proper now?
As our society grows more and more depending on expertise and AI turns into a bigger a part of every day life, staying linked to the actual world — to at least one one other and to our pure environments — will develop into much more important.
Humanity is sacred. The greatest medication is love. Traveling often entails each. Two prime motivators for journey are to attach with different individuals via cultural experiences, meals and music, or spending time within the planet’s various landscapes — all of which reconnect us with the soul.
What journey expertise has modified you essentially the most, and why?
I like the world a lot that it’s actually arduous for me to choose my favourite nation or journey. As far as transformation goes, essentially the most profound expertise I’ve had was the 18 months I spent residing within the distant Costa Rican rainforest whereas working for Outward Bound.
Costa Rica is likely one of the most sustainable locations on the planet, and residing and dealing alongside individuals whose lives revolve round defending nature was actually inspiring. The tempo there may be a lot slower than what I used to be used to within the U.S. and Europe — and it actually did rain daily. At first, I struggled to regulate, however by the top of my contract, I had develop into a extra grounded particular person and was capable of finding peace in stillness and routine.
What’s one factor journey has taught you about individuals or about your self?
I actually imagine most individuals are good. Whether I’ve been trekking via the jungle in Ghana, swimming with a neighborhood household in Kiribati or visiting temples in India, the overwhelming majority of individuals I’ve met have been pleasant and curious. Traveling helps to interrupt down stereotypes we kind from the information and flicks. Every time I’m going on a visit, it restores my religion in humanity slightly bit extra. I assume you possibly can say journey is the last word type of “touching grass.”
Isis Simpson-Mersha is a convention producer/ reporter for Ragan. Follow her on LinkedIn.
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