Nike Debuts its First Neuroscience-Based mostly Footwear to Assist Athletes Really feel Calm, Focused and Current — NIKE, Inc.

Nike is introducing its first neuroscience-based footwear: two mind-altering silhouettes designed to assist athletes* lock of their mindset earlier than and after competitors. Scientifically proven to activate key sensory areas of the mind by way of underfoot stimulation, the Nike Mind 001 mule and Mind 002 sneaker deepen an athlete’s consciousness, serving to floor them of their our bodies and convey them again to the current second.

An engineering and manufacturing problem over 10 years within the making, the Mind 001 and Mind 002 function 22 unbiased foam nodes per shoe which can be bonded to a versatile, water resistant materials that permits them to behave as pistons and gimbals as athletes transfer — imparting the sensation, and even the feel, of the bottom straight beneath. This interplay heightens sensory consciousness, which may help clear away distractions and improve focus.

“Nike Mind is a new sensory-footwear concept that helps reawaken the foot, the body and the mind,” says Eric Avar, VP, Creative Director, Innovation. “It represents a new paradigm of performance and how we can potentially make athletes better in the future.”

The Mind 001 and Mind 002 are the primary improvements born from Nike’s Mind Science Department, a cutting-edge group inside the Nike Sport Research Lab that’s deepening Nike’s understanding of the mind-body connection. Leveraging one in all only a few cell mind and physique imaging labs on this planet, the Mind Science Department’s neuroscientists research the nervous system, mind exercise and cognition of athletes in movement — resulting in distinctive insights informing a very new class of services and products to assist athletes higher put together, prepare, compete and recuperate.

“Focus is everything in football,” says Nike signature athlete Erling Haaland, who’s amongst a whole bunch of athletes who examined Nike Mind footwear over the previous 5 years. “Every step I take, I think of the shoe and what I feel in my feet — which is a good thing. It helps me to bring balance to my game.”

One of 4 main technological advances Nike is unveiling this month, the Nike Mind platform joins improvements throughout Air attire, superior cooling, and powered footwear in demonstrating the depth, breadth and impression of the model’s dedication to creating the way forward for sport via athlete-centered innovation.

The Mind 001 mule presents easy-on, easy-off comfort and luxury, whereas the Mind 002 sneaker anchors the foot to the footbed for elevated sensation and help. To complement Nike Mind’s modern software of thoughts science analysis, each factor of each kinds — kind, materials and development — was rigorously thought of to make sure a premium expertise of the expertise. This amplifies the athlete’s reference to their footwear, setting and physique, making the Mind 001 and Mind 002 not solely worn however felt.

“For 45 years, Nike has studied the body in motion — how muscles fire, how joints move, how oxygen fuels performance,” says Dr. Matthew Nurse, VP, Chief Science Officer, NIKE, Inc. “Now, we’re expanding into the mind. By studying perception, attention and sensory feedback, we’re tapping into the brain-body connection in new ways. It’s not just about running faster — it’s about feeling more present, focused and resilient. That’s the next frontier of performance.”

The Nike Mind 001 and Mind 002 might be obtainable in January 2026 at nike.com and choose shops. Learn extra at nike.com/mind.

*If you’ve a physique, you’re an athlete.