Mirror’s founder is again with a brand new ‘related display’ startup: a gaming gadget referred to as ‘Board’

Brynn Putnam, the founder behind the related health startup Mirror, is again with a brand new startup: a tech-powered gaming console that mixes the perfect of board video games and video video games, referred to as Board.

After promoting Mirror to Lululemon for $500 million in 2020, Putnam returned to entrepreneurship to create a completely new product, which she unveiled Tuesday for the primary time on the TechCrunch Disrupt 2025 convention in San Francisco.

Like Mirror, Board faucets into components of the true world and the digital one.

The gadget provides a gaming platform, designed for family and friends to assemble round, like a board recreation. However, the sport board itself is a display that acknowledges touches, gestures, in addition to bodily objects.

This 24-inch display is housed in a wood-finish body. This measurement permits 4 to 6 individuals to sit down round taking part in video games, the founder mentioned.

At launch, the $500 product comes with 12 launch video games and 50 recreation items.

Over time, Putnam mentioned AI will probably be used to customise the gadget to the consumer.

“We’re really excited about the long-term power of AI to personalize the experiences on the device. So you can imagine vision and voice inputs, storylines that are adaptive, dynamic environments, accessibility features — like translation and voice-to-text,” she mentioned. “Over time, AI really makes anyone able to create on board. So Board becomes more than a game console. It becomes a place for creative self-expression.”

To create the primary video games, the startup’s inner recreation studio partnered with exterior builders. But the longer-term plan is for extra builders to construct for the platform sooner or later. The firm additionally plans to supply an app retailer the place others will be capable of carry their very own experiences to Board.

Board is backed by Lerer Hippeau, the VC agency that led Mirror’s $3 million seed spherical, in addition to First Round and Box Group. To date, it’s raised $15 million and is elevating a Series A.

Asked how she landed on gaming for her subsequent thought, Putnam replied, “I think that play is just universal … With fitness, not everyone loves working out, and not everyone loves working out at home, but play really unites us. It’s sort of this universal language that connects us and brings us together,” she mentioned.

There’s nonetheless loads of time to get a ticket for TechCrunch Disrupt 2025, and with only a day left, we’re providing a 50% low cost.