Porsche NOW launches its latest location at Chadstone

From Saturday 1 November 2025, members of the general public are invited to discover Porsche NOW Chadstone, the place the newest fashions, hands-on workshops, and Porsche Lifestyle merchandise converge to inform a very distinctive Porsche story in a thoughtfully curated area to ignite curiosity and rejoice the DNA of the model.

“The Porsche NOW pop-up concept has evolved into an immersive and unforgettable brand experience, captivating both loyal customers and passionate Porsche enthusiasts,” stated Daniel Schmollinger, CEO and Managing Director of Porsche Cars Australia.

“With its new location at Chadstone, Australia’s premier shopping and lifestyle destination, we’re thrilled to elevate the Porsche experience even further. This new setting offers our community a dynamic opportunity to connect with the brand and discover the lifestyle products that Porsche offers, especially as we approach the festive season.”

Enter the world of Porsche NOW

The Porsche NOW idea presents a visceral expertise that’s each daring and artistic and is designed to captivate and immerse Porsche homeowners and fanatics in a very distinctive approach. This dynamic area invitations the neighborhood to interact with the Porsche model in a distinctly fashionable setting — one which seamlessly blends the marque’s iconic design language with cutting-edge experiential parts.

Conveniently situated on the entrance of Chadstone’s floor ground within the Luxury Precinct, guests can have the unique alternative to discover a choice of particular Porsche fashions equivalent to a 2025 Exclusive Manufaktur 911 Carrera GTS, the all-new elec tric Macan, a choice of cherished basic fashions, alongside different distinguished mod els from previous and current.

“The Porsche NOW pop-up idea has advanced into an immersive and unforgettable model expertise.”
Daniel Schmollinger, CEO and Managing Director of Porsche Cars Australia

Guests will likely be invited to discover the world of Porsche by means of interactive installations, bespoke occasions, and premium choices. Live workshops and hands-on demonstrations will present deeper perception into the model’s newest improvements, together with its developments in electrification and future mobility.

In continuation of its celebrated partnership, Porsche NOW will even function the Porsche Exclusive Coffee Blend, crafted in collaboration with famend Melbourne espresso roasters, St. ALi — providing friends the style of Porsche’s curated espresso that’s ex clusively served in Official Porsche Centres.

Porsche Lifestyle, redefined

The Porsche NOW Chadstone pop-up will show a number of Porsche Lifestyle and Porsche Design collections, excellent for these looking for the final word Christmas reward this season. From the official Martini Racing and Porsche Motorsport Replica Collections to Porsche Design sun shades — as worn by Porsche international ambassador Orlando Bloom — the curated retail providing displays the model’s dedication to precision, efficiency, and timeless type.

This dynamic area invitations the neighborhood to interact with the Porsche model in a distinctly fashionable setting.

Visit us from 1 November

Porsche NOW Chadstone is owned and operated by the Official Porsche Centres in Melbourne, Brighton and Doncaster, providing a central and handy location for patrons to interact with the model in a brand new and thrilling approach.

The Porsche NOW Chadstone pop-up will likely be situated at Shop G041/1341 Dandenong Rd, Chadstone VIC, with free public entry from Saturday 1 November till Sunday 15 March 2026.