Samsung PH debuts new Sound Towers to rival JBL, Sony in social gathering speaker market

Korean tech large Samsung Electronics has expanded its audio portfolio within the Philippines with the launch of its new Sound Towers — the MX-ST40F and MX-ST50F — positioning the units in opposition to different gamers like JBL’s PartyBox collection and Sony’s X-Series within the rising transportable social gathering speaker phase.

Designed for immersive, high-power sound, the brand new Sound Towers goal to rework any area right into a party-ready atmosphere. Both fashions mix strong acoustics, clever sound management, and portability to cater to a variety of customers — from informal listeners to aspiring DJs.

The MX-ST40F options built-in DJ sound results and samplers, letting customers remix tracks for as much as 12 hours of playback. Meanwhile, the premium MX-ST50F provides built-in wheels, a telescopic deal with, and customizable bass and lighting modes, providing as much as 18 hours of battery life for longer occasions.

Competing straight with JBL’s PartyBox 310 and 710, Samsung’s Sound Towers provide related high-wattage output and karaoke-ready inputs however emphasize broader sensible integration.

Both fashions enable microphone and guitar connections and may be wirelessly linked to as much as ten models by way of Group Play to create an expansive sound area.

The companion Sound Tower app provides person management by way of smartphones, enabling customization of lighting results, Karaoke Mode (which removes vocals from tracks), and different interactive options — a functionality akin to JBL’s PartyBox app however with Samsung’s ecosystem integration.

Chris Almazan, head of AV enterprise for Samsung Philippines, mentioned the Sound Towers had been designed “to deliver powerful, punchy sounds to elevate the experience of making memories with music.” He added that Samsung goals to “transform any setting into the perfect space for sharing and enjoying music.”

The MX-ST40F is priced at P 18,999, whereas the MX-ST50F retails for P28,999. Both can be found by way of the Samsung Online Store and approved sellers. Online buyers can get pleasure from reductions of as much as P2,117 and obtain a free microphone for purchases made till December 31, 2025.