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The journey class for video content material on YouTube is likely one of the fastest-growing classes on the video-sharing platform, and Pixability’s new research showcases its energy to affect vacationers and journey traits.
Travel is the Twenty first-largest content material class on YouTube. According to the brand new report, it has seen a 64% development quarter-over-quarter from the primary quarter of the yr to the second, with 3.7 million journey channels on YouTube and 593 billion views of journey content material simply through the first half of 2025.
So why all the expansion so lately? Travel viewership, or the degrees of individuals watching journey content material on YouTube, sometimes grows on common about 15% from quarter to quarter, not 64%.
More journey content material creators are using YouTube Shorts, a short-form video choice, which is changing into more and more common amongst viewers. While U.S. channel views are growing healthily, channels from India and Indonesia are additionally rising in views this yr, too: views for Indian journey channels grew 117% within the second quarter of 2025.
Large international occasions are additionally encouraging extra journey content material about host locations: journey content material associated to Japan surged forward of the Expo 2025 Osaka, and Paris continues to be experiencing a spike in curiosity following the Summer 2024 Olympics.
Who’s influencing journey on YouTube?
Who are the largest journey influencers inspiring vacationers who watch YouTube? It could come as a shock, however manufacturers and publishers, like Travel + Leisure or Royal Caribbean International, comprise solely 5% of journey content material produced on YouTube.
That signifies that 95% of all content material made on YouTube about journey is created by content material creators, influencers, journey advisors with their very own YouTube channels and others.
These influencers can hook vacationers with inspiring Shorts of lovely vistas and enchanting cities, create longer-form journey guides for sure locations or journey seasons, and even overview particular journey manufacturers, from AmaWaterways cruises to driving alongside the Orient Express.
And latest knowledge suggests YouTube journey content material works higher to interact viewers than some other social media web site: customers are 98% extra more likely to belief suggestions from creators on YouTube than creators on different websites, and a couple of out of each 3 customers within the U.S. watch journey movies as a part of the journey planning course of.
YouTube journey search traits
This yr, there’s been some attention-grabbing shifts in how YouTubers are trying to find journey content material.
There’s been a 5.8% improve in vacationers from the U.S. trying to find movies on flying from the U.S. to a different nation, however vacationers from different nations are trying to find movies on flying to the U.S. 14.3% much less, which aligns with the vacation spot’s total drop in worldwide guests this yr.
Searches like “best travel accessories,” “Seattle travel guide,” “Yellowstone National Park travel guide,” and “road trip essentials” have all elevated over 100% this yr. “Travel bags” elevated 5,000% through the first 4 months of the yr, an indication that folks started planning for his or her subsequent journeys as quickly as the brand new yr started.
The Fastest-Growing Travel Brands on YouTube
Despite the vast majority of content material on YouTube being produced by content material creators, as an alternative of formal journey manufacturers, journey manufacturers do see success on YouTube. These manufacturers leverage emotional, visually gorgeous content material mixed with company transparency: key foci in an more and more AI-driven world.
The prime 10 fastest-growing journey model channels on YouTube embody Spirit Airlines, Visit Argentina, Azamara Cruises, Sixt, Princess Cruises, The Berkshires of Western MA, Spain, Sun Country Air, Discover Ireland and Explore Louisiana.
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