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Topline
The Nintendo Switch 2 is blowing previous the gross sales of its predecessor console, promoting greater than 10 million items in 4 months of launch as Nintendo raises its gross sales expectations—although its $450 price ticket was thought-about excessive and a response to President Donald Trump’s tariffs by analysts.
The Nintendo Switch 2 is promoting twice as quick as its predecessor console. (Photo by Stanislav Kogiku/SOPA Images/LightRocket by way of Getty Images)
SOPA Images/LightRocket by way of Getty Images
Key Facts
Nintendo mentioned in an earnings report Tuesday the Switch 2 has bought 10.36 million items over the 4 months since its June 5 launch, and it raised its gross sales expectations via March 2026 to 19 million items, up from its earlier expectation of 15 million.
The Switch 2 is promoting twice as quick as the unique Nintendo Switch, which sold 4.7 million items in its first 4 months after its launch in March 2017.
The Verge beforehand reported in June the Switch 2 is the fastest-selling gaming console of all time, citing Nintendo’s announcement the console had bought greater than 3.5 million items in simply 4 days, and prompt customers could have rushed to purchase the console to keep away from potential future worth hikes.
Joost van Dreunen, CEO of gaming consulting agency Aldora and professor at NYU Stern School of Business, instructed Forbes tariffs possible “pulled some demand forward” for the Switch 2, however mentioned the robust gross sales mirror “durable consumer confidence, not panic buying.”
van Dreunen prompt the Switch 2’s gross sales point out “brand strength” and powerful client loyalty, “even amid higher costs and tariff uncertainty,” including he doesn’t anticipate Nintendo to hike the console’s worth sooner or later.
More than 20 million Switch 2 video games have been bought over the console’s first 4 months, Nintendo mentioned, citing robust gross sales for “Mario Kart World” and “Donkey Kong Bananza,” although it famous about 8 million of those items had been bundled with Switch 2 consoles.
How Did Trump’s Tariffs Impact Switch 2 Prices?
Nintendo shocked some customers by unveiling a $450 price ticket for the Switch 2 in April, a 50% improve over what the unique Switch value at launch. Nintendo introduced the Switch 2 on April 2—the identical day Trump declared to be “Liberation Day,” when he unveiled a slate of tariffs on practically each nation, together with steep tariffs on China and Vietnam, the place Nintendo manufactures {hardware}. Analysts thought-about the higher-than-expected Switch 2 worth to have been set in anticipation of tariffs. Van Dreunen instructed Forbes in April the tariffs hit Nintendo at its “most vulnerable moment – the start of the Switch 2 hardware cycle when manufacturing costs are highest and margins thinnest,” including the Vietnam tariffs will put strain on a provide chain Nintendo had beforehand moved away from China out of concern of tariffs. Weeks after Nintendo introduced the Switch 2, it mentioned it will hike accent costs by $5 to $10 attributable to “market conditions,” however mentioned the console would nonetheless promote for $450. In August, Nintendo raised the price of the unique Switch from $299 to $339 however mentioned the Switch 2 worth would nonetheless maintain, although the corporate famous “price adjustments may be necessary in the future.”
What To Watch For
The unique Nintendo Switch could be very near surpassing the Nintendo DS, launched in 2004, because the gaming firm’s best-selling console of all time. The Switch has bought 154.01 million items over eight years, Nintendo said Tuesday, whereas the DS has bought 154.02 million items. The Switch may doubtlessly surpass Sony’s PlayStation 2, which has bought 160 million items, because the best-selling console of all time.
Further Reading
Nintendo Surprises With Switch 2 Price Hike—As Trump Imposes Tariffs On China And Vietnam (Forbes)
Nintendo’s Switch 2 is the fastest-selling game console of all time (The Verge)
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