FOMO App Expands to Dubai, Strengthening Journey and Life-style Hyperlinks Between South Africa and the UAE

FOMO Dubai Logo

The FOMO App, South Africa’s fastest-growing way of life and
experiences platform, has formally launched in Dubai

DUBAI, DUBAI, UNITED ARAB EMIRATES, November 4, 2025 /EINPresswire.com/ — The FOMO App, South Africa’s fastest-growing way of life and experiences platform, has formally launched in Dubai. With over 500,000 customers and a strong footprint in its residence market, FOMO is now bringing its mannequin of accessible, reasonably priced experiences to one of many world’s most dynamic locations.

From Braai to Burj
Founded in South Africa by natives Ryan Marx and Jax Marx, FOMO has remodeled the way in which individuals uncover and guide actions, points of interest, and leisure. The platform curates unique offers throughout classes starting from journey and household actions to eating, wellness, and nightlife. Its success in South Africa has been constructed on understanding methods to make world-class experiences reasonably priced and accessible for a broad viewers.
Now, with the Dubai launch, FOMO goals to increase that imaginative and prescient to the UAE. The transfer additionally represents a strategic step in increasing the journey hall between South Africa and Dubai — two markets more and more linked by tourism, commerce, and cultural change.

Strengthening the South Africa–Dubai Corridor
In 2023, Dubai welcomed greater than 50 million worldwide in a single day guests, with South Africa rating amongst its fastest-growing supply markets. Passenger visitors between Johannesburg, Cape Town, and Dubai continues to develop, supported by direct routes operated by Emirates and different carriers. For South Africans, Dubai has grow to be each a stopover hub to world locations and a fast-rising vacation hotspot.

Despite this development, many South Africans nonetheless view Dubai as prohibitively costly. FOMO’s entry into the UAE market is designed to appropriate this notion by showcasing how the town’s iconic points of interest — from desert safaris and dhow cruises to theme parks and luxurious experiences — could be found at accessible costs. By leveraging its sturdy base in South Africa, FOMO goals to encourage extra outbound journey to the UAE and make Dubai a sensible possibility for middle-class households and on a regular basis travellers.

“Dubai has always been seen as out of reach for many South Africans, but we’re here to change that. With our strong base of over half a million users in South Africa, FOMO is uniquely positioned to make Dubai’s world-class attractions accessible and affordable, while strengthening the travel corridor between the two regions,” stated Ryan Marx, CEO of FOMO.

Opportunities for the UAE Market
Beyond connecting travellers, FOMO additionally brings advantages to Dubai’s native companies and tourism suppliers. By becoming a member of the platform, companions can showcase their affords on to a extremely engaged viewers of each UAE residents and South African travellers — with no upfront value and the potential for important visibility.

The Road Ahead
In its subsequent section, FOMO will roll out AI-powered personalization to refine how customers uncover and guide actions. This expertise will allow smarter suggestions tailor-made to particular person preferences, making certain that each expertise is just not solely reasonably priced, but in addition related and memorable.

About FOMO
Founded in South Africa, the FOMO App is a life-style and experiences platform designed to assist customers uncover and guide the most effective offers on actions, points of interest, and leisure. With greater than 500,000 customers, a confirmed enterprise mannequin, and worldwide enlargement underway, FOMO is dedicated to creating world-class experiences extra accessible — beginning with Dubai.

Ryan Marx
FOMO
+27 73 673 9974
[email protected]

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