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Dive Brief:
- New York City-based lodge administration, funding and growth agency Highgate has formed a strategic alliance with Orlando, Florida-based hospitality firm The Kessler Collection to create Kessler Hospitality, a luxurious and life-style administration division, the businesses collectively introduced Wednesday.
- Kessler’s property-level staff and company leaders will transition below the Highgate division, which is able to assume administration of a number of Kessler Collection properties, per a information launch.
- Both firms mentioned the partnership is designed to “unlock new growth in the luxury and lifestyle” phase, which Highgate Principal Richard Russo mentioned within the launch was an more and more “important area of hospitality.”
Dive Insight:
Through the partnership, Highgate will handle Kessler’s Casa Monica Resort & Spa in St. Augustine, Florida; the JW Marriott Savannah Plant Riverside District in Savannah, Georgia; and the Grand Bohemian Lodge Greenville in South Carolina.
Highgate provides the lodges to its current portfolio of luxurious and life-style properties. Last yr, the agency operated greater than 8,100 rooms within the luxurious and life-style phase, with one other 1,500 keys below growth.
“By combining Kessler’s creativity and design-forward sensibility with Highgate’s investment acumen and operational expertise, we’re creating meaningful long-term value for these exceptional assets and setting a new standard for performance in the luxury and lifestyle space,” mentioned Russo.
The newly created division will “align with each organization’s unique objectives and amplify their strengths, unlocking enduring value,” Russo added.
Both Highgate and Kessler have a protracted historical past of working within the luxurious and life-style area. The Kessler Collection, providing artistically designed boutique lodges, was the founding member of the Marriott Autograph Collection, per the discharge.
The firms be part of a listing of different hospitality gamers rising their luxurious and life-style portfolios. Marriott International and IHG Hotels & Resorts expanded within the phase as not too long ago as final month.
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