The Onion Ran a Big Adobe ‘Advert’ To Poke Enjoyable on the Software Big

In this month’s print version of The Onion (sure, there may be a physical printed version of the satirical information web site), the traditionally coveted again of the paper is emblazoned with what seems to be an Adobe advert however is definitely a humorous jab on the firm’s enterprise mannequin.

For those that are unfamiliar, The Onion — self-described as America’s Finest News Source — is a publication that makes a speciality of satire. Sometimes its satire is so good that it’s mistakenly believed to be true, which gave delivery to the r/AtetheOnion community on Reddit. The Onion’s “reporting” thrives in nearly absurdist humor, usually beginning plausible earlier than ratcheting as much as unbelievable ranges (its “about us” page is an ideal instance of this).

The Onion‘s reputation is what makes the “ad” it placed on its own print edition work so well. PetaPixel first saw it earlier this week when it was shared on Reddit. At first glance, it appears to be exactly the kind of advertisement Adobe would place in a newspaper. The bright colors, logo, and top-line phrase “experience the magic” are all fits for Adobe’s model.

The high touch upon Reddit completely encapsulates its effectiveness: “It’s so on model I went ‘ugh’ then 5 seconds later ‘wait a minute.’”

“It is an incredibly competitive market for Creative Software. Adobe knows the best way to stay relevant in a space with so many options is to provide their customers with incremental adjustments and AI-powered conveniences to improve their birthday invitations on a monthly basis, all at a fluctuating yearly price point,” The Onion tells PetaPixel in an email.

“This is the kind of ingenuity and integrity we are proud to advertise in America’s Finest News Source.”

Back within the Nineties, The Onion had a bodily print version of its satirical content material that it revealed for 25 years earlier than it stopped printing it on December 12, 2013, in favor of a completely digital publication. However, final August — only a few months after G/O Media bought The Onion to Global Tetrahedron — the company returned to print and it has been a large success. According to a report from the Wall Street Journal, The Onion skyrocketed to almost 54,000 paid subscribers in only one 12 months, making it the thirteenth largest print paper within the United States.

“People like getting something in the mail that’s not f–ing awful,” The Onion govt Ben Collins stated to the Wall Street Journal in August.

A $99 annual subscription is one among a number of choices The Onion presents for its print version.

Image credit: The Onion