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I by no means thought a easy telephone accent may really feel like wearable artwork. The iPhone Pocket proves that Apple and Miyake’s worlds collide in essentially the most trendy method.
It’s no secret that Steve Jobs acquired into Japanese fashion and began spending time with Issey Miyake. Jobs beloved Miyake’s sharp, tech-driven strategy. Miyake was one of many first designers to make use of laptop programming in vogue, which in all probability made him a favourite. Jobs even requested Miyake to design a vest for Apple. He introduced samples to indicate the Apple workers and recommended all of us put on them. The crowd hated it, and he acquired booed off the stage. Despite Jobs’ efforts, Apple and Miyake by no means formally collaborated on a product… till now.
With the iPhone Pocket, Apple embraces Miyake’s philosophy: garments attain their true kind solely when individuals put on them. Making the unknown turns into a journey, an journey. Below, I’ll take you from the A Piece of Cloth idea to the Pleats Please assortment to indicate what the iPhone Pocket has in retailer for you.
iPod Socks evolution

I by no means acquired to attempt the iPod Socks since they got here out in 2004 (I used to be simply 6), however my cousin nonetheless has hers in her workplace. Back then, they appeared enjoyable however just a little pointless. Turns out, she appreciated them loads. She used them on a regular basis and even wished Apple would convey one thing related again for the iPhone. And right here we’re with the iPhone Pocket.
I get the attraction of nostalgia, however $149.95 for one thing that simply holds a telephone in material? Seems a bit steep. However, when you think about that the iPhone Pocket isn’t technically an Apple product—it’s a collaboration, very like the Apple Watch Hermés equipment—it begins to make sense. Plus, it’s a restricted version and never out there in every single place, so that they aren’t producing a ton of them. Like any designer piece, the iPhone Pocket could make an announcement—however the way you fashion it actually issues.
APOC (A Piece of Cloth)
The iPhone Pocket attracts inspiration from Issey Miyake’s APOC, or “A Piece of Cloth.” The idea transforms a single steady kind into one thing versatile and sensible. APOC started in 1997 as a brand new approach to make garments from lengthy rolls of knit cloth with patterns in-built, so every particular person may reduce out a novel piece. That strategy confirmed how one design may maintain countless choices. The iPhone Pocket follows the identical spirit, turning a single 3D-knit construction right into a contemporary approach to carry what issues.
“iPhone Pocket explores the concept of ‘the joy of wearing iPhone in your own way,’” says Yoshiyuki Miyamae, design director of MIYAKE DESIGN STUDIO. “The simplicity of its design echoes what we practice at ISSEY MIYAKE — the idea of leaving things less defined to allow for possibilities and personal interpretation.”

The colours of the iPhone Pocket combine and match with all iPhone fashions and finishes, letting customers create their very own combos. Meanwhile, the distinct form gives a brand new, trendy approach to carry your iPhone, AirPods, and on a regular basis favorites.
Pleats Please
I love how Miyake made cloth really feel alive and adaptable. In 1993, the Japanese clothier got here up with a heat-pressing technique that made everlasting pleats in polyester. That innovation gave rise to his iconic Pleats Please collection—suppose unfastened pants, rounded tops, and wavy clothes that transfer with the physique. The look, typically paired together with his well-known Bao Bao bag, has grow to be a sort of Melbourne vogue emblem, to the purpose that individuals typically joke about how ubiquitous it’s.
In the Pleats Please assortment, every garment adapts to totally different kinds. You can pair them with sneakers for a straightforward, informal look or with strappy sandals for one thing softer and extra refined. That versatility reveals how a lot Miyake cared about freedom, pleasure, and designs that really feel open to everybody.
The iPhone Pocket follows the identical philosophy. It has a ribbed texture that echoes Miyake’s authentic pleats and began from a easy thought—including a pocket that might stretch to carry your telephone and some necessities. The design wraps across the iPhone and opens up simply sufficient to indicate a glimpse of what’s inside. You can carry it by hand, tie it to a bag, or put on it in your physique in several methods.
My favourite particulars
When I noticed Apple’s images, the iPhone Pocket caught my eye immediately. It pairs with so many seems to be—a clean black outfit, a crisp white shirt—and at all times provides a little bit of allure with out taking up.

The Lemon iPhone Pocket stands out towards darkish tones, whereas the black one brings a clear edge to lighter garments. That mixture of function and elegance provides any outfit a assured contact.

In one other shot, the Pink iPhone Pocket provides a punch of coloration and texture to a bag. Its smooth ribs play off the bag’s sharp form in a method that feels daring and contemporary. You can tie it, dangle it, or wrap it to match your temper. I’d get the Pink iPhone Pocket for my mother. She’s into equipment that carry an outfit with out overdoing it. It’s that small however particular piece that makes any look really feel brighter, whether or not she’s dressed for errands or an evening out.
Before you go
I can’t assist however respect how Apple and Miyake’s worlds lastly collide. The iPhone Pocket is greater than a telephone accent—it’s a wearable piece of design that carries each perform and character. I like the way it embraces flexibility, coloration, and the enjoyment of customizing your individual fashion, identical to Miyake’s Pleats Please assortment. Even if the value makes you pause, the thought and craft behind the iPhone Pocket make it really feel value exploring.
Grigor Baklajyan is a copywriter protecting know-how at Gadget Flow. His contributions embrace product opinions, shopping for guides, how-to articles, and extra.
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