Bluestar Alliance Completes Acquisition of Iconic Workwear and Lifestyle Brand Dickies™ from VF Corporation

NEW YORK, Nov. 12, 2025 /PRNewswire/ — Global model administration firm Bluestar Alliance right now introduced the completion of its acquisition of heritage workwear and way of life model Dickies from VF Corporation. The addition of Dickies reinforces Bluestar Alliance’s place as one of many world’s main model administration companies, bridging heritage, way of life, luxurious, and cultural affect throughout its increasing world portfolio, particularly inside its rising youth luxurious division.

Operating on the intersection of enterprise intelligence and cultural relevance, Bluestar Alliance has expanded its portfolio of premium vogue and way of life manufacturers, with latest acquisitions together with Palm Angels™ (2025), Off-White™ (2024), Scotch & Soda™ (2023), and Hurley™ (2019). With the addition of Dickies, Bluestar Alliance’s portfolio now represents greater than $13 billion in world retail gross sales, with greater than half of income generated internationally, supported by over 600 licensees, 500 worldwide retail shops, tens of millions of engaged customers worldwide, and devoted groups in Costa Mesa, Columbus, New York, Amsterdam, London and Milan.

Founded in 1922, Dickies has developed from a conventional workwear firm into an emblem of authenticity and enduring fashion, embraced by generations of craftsmen, skaters, musicians, and creatives around the globe. In latest years, Dickies has skilled renewed cultural momentum, embraced by Gen Z and the worldwide vogue group. The model has change into a staple of European streetwear and classic resale tradition, with robust demand in Japan and Paris, the place Dickies items are prominently featured in thrift and second-hand boutiques. Online, the model’s affect continues to develop; the #Dickies874 hashtag has generated tens of millions of views on TikTok, whereas a number of product strains constantly rank amongst Amazon’s best-selling attire gadgets.

Dickies’ robust following and crossover attraction between utility and streetwear make it a pure match alongside Bluestar Alliance’s culturally pushed manufacturers. Together with luxurious and youth-driven labels reminiscent of Off-White™, Palm Angels, Scotch & Soda, Hurley, Dickies will additional strengthen Bluestar Alliance’s presence within the streetwear and modern attire areas.

“Dickies is one of the most authentic, resilient brands in global apparel,” mentioned Joey Gabbay, CEO of Bluestar Alliance. “Its 100+ years legacy rooted in workwear has evolved to be fully embraced by fashion, skate, and streetwear communities, while still providing the trusted quality and materials necessary for safety and medical professionals worldwide. Dickies is the perfect addition to the Bluestar Alliance portfolio and an outstanding platform for incremental growth in denim, footwear, and lifestyle. We believe that with our global network and operating scale we can take Dickies to new heights around the world.”

“We’re pleased to welcome Dickies to the Bluestar Alliance portfolio and build upon its powerful legacy across streetwear and workwear,” mentioned Ralph Gindi, COO of Bluestar Alliance. “As we continue shaping Bluestar Alliance into the leading global youth-luxury brand group, Dickies represents a perfect balance of authenticity and cultural relevance. Leveraging our deep network of licensees, retail partners, and brand architects, we’ll accelerate Dickies’ growth across new categories and audiences while ensuring it remains a symbol of craftsmanship and creativity for the next generation.”

Under Bluestar Alliance’s possession inside the youth luxurious portfolio, Dickies will enter a brand new part of enlargement, leveraging the corporate’s infrastructure and confirmed mannequin of strategic partnerships, design innovation, and omnichannel distribution to scale globally with a retail and partner-first mindset. This strategy will enable the model to increase its attain by introducing new classes together with denim, footwear, and elevated way of life choices; collaborating with culturally related avenue, skate, and vogue manufacturers; and increasing its world footprint within the EMEA and APAC areas, with a particular concentrate on Germany, Japan, South Korea, and the UAE; whereas preserving the authenticity and heritage that outline Dickies’ legacy.

Bluestar Alliance is actively trying to carry established manufacturers with robust heritage and dependable communities into its ecosystem and rising worldwide model portfolio.

ABOUT BLUESTAR ALLIANCE, LLC
Founded in 2006 by Joseph Gabbay and Ralph Gindi, Bluestar Alliance is a worldwide model administration chief, overseeing a portfolio of premium vogue and way of life manufacturers producing greater than $13 billion in world retail gross sales. Bluestar Alliance is acknowledged for remodeling iconic shopper names into dynamic, best-in-class way of life manufacturers with worldwide attain. Its portfolio consists of Off-White™, Palm Angels®, Dickies®, Scotch & Soda®, Hurley®, Justice®, Bebe®, Elie Tahari®, Limited Too®, Brookstone®, and extra—every re-energized by inventive imaginative and prescient, strategic partnerships, and a deep understanding of world markets. With greater than 600 licensees and a rising community of over 500 branded retail shops throughout North America, Europe, Australia, South America, India, Asia, the Middle East, and the United Arab Emirates, Bluestar Alliance continues to develop its world presence—most notably by the Bluestar Luxury Group, targeted on constructing the subsequent era of luxurious and way of life manufacturers. Bluestar Alliance stands on the intersection of innovation, affect, and model authority, shaping the way forward for how customers expertise manufacturers around the globe.

Media Contact:
Bluestar Alliance
Sarah Rosen
[email protected]

SOURCE Bluestar Alliance, LLC