MAIRE at BookCity Milano 2025 with in-genium: Gazes into know-how…

• The pictures quantity is the results of a analysis challenge on the previous and current of engineering by modern languages. An artist residency expertise promoted by MAIRE and Fondazione MAIRE – ETS in collaboration with the Parco Archeologico del Colosseo, involving college students and pictures professors from the Accademie di Belle Arti of Brera, Catania, and Rome
• A brand new name, for MAIRE residency scholarships for college students of Academies concerned, has been introduced
• The works will stay on show on the MAIRE complicated, Garibaldi Towers in Milan, till November 26

Milan, November 13, 2025 – Presented right now as a part of BookCity Milano 2025, the amount “in-genium. Gazes into technology past and future” is the results of a collaboration between the MAIRE Group and its Fondazione MAIRE – ETS, the Parco Archeologico del Colosseo, and the Accademie di belle Arti of Brera, Catania and Rome. The challenge explores the roots of historical know-how and its hyperlinks with right now’s engineering expertise, embracing the philosophical, semiotic, architectural in addition to archaeological spheres —however above all, providing a mirrored image on the challenges of sustainability and innovation, by the language of up to date pictures.

Published by Silvana Editoriale, the amount is a journey by the historical past of téchne – the artwork of workmanship and data –, unfolding by a collective and experimental expertise: an “artist-in-residence” in Rome, coordinated by Carmelo Nicosia, involving college students and professors from the Accademie. Six key ideas information the guide’s growth – design, measure, channel, combine, elevate, reuse – every opening a window onto features of Roman engineering and structure, the place the traditional converses with the current, and method turns into narrative.

The presentation, held on the Pinacoteca di Brera beneath the title “Technology: Yesterday and Tomorrow”, featured Carmelo Nicosia, Professor on the Accademia of Catania and challenge coordinator, Cosmo Laera, Professor on the Accademia of Brera, Giovanni Curtis, Professor on the Accademia of Brera, photographers Noemi Comi and Gabriele Barbagallo, Carlo Nicolais, Institutional Relations, Communication and Sustainability VP MAIRE, and Massimo Dapoto, Group Communication Manager MAIRE.

During the occasion, the launch of a brand new name for 3 MAIRE residency scholarships was additionally introduced, aimed toward pictures college students from the Accademie of Brera, Catania, and Rome.

The in-genium
pictures exhibition opens right now on the MAIRE complicated within the Garibaldi Towers of Milan, with a cultural welcome cocktail. A choice of photos from the amount retraces the levels of the analysis challenge, enriched by dialogue with its key contributors. The works will stay on show till November 26, 2025. The in-genium challenge has additionally turn out to be a podcast, narrated by Jacopo Veneziani and obtainable on main streaming platforms (produced by Chora Media).

The exhibition can also be a part of the XXIV Settimana della Cultura d’Impresa, the occasion collection promoted by Confindustria and Museimpresa, this 12 months themed “Telling the Story of Enterprise. To Grow Open and Connected Businesses.”