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At TFWA World Exhibition in Cannes, Penfolds hosted companions onboard the 36-metre Preference 19 yacht for an immersive expertise that showcased its newest releases and initiatives.
At the center of the showcase was a curated tasting of advantageous wines from Australia, the USA, France and China. Each wine represented completely different terroirs whereas embodying Penfolds’ signature stability, construction and longevity.
The tastings featured Bin 389 Cabernet Sauvignon Shiraz (Australia), FWT 585 Cabernet Sauvignon Merlot Petit Verdot (France), Bin 600 Cabernet Shiraz (USA) and CWT 521 Cabernet Sauvignon Marselan (China).
In addition to the tasting, Penfolds unveiled a sequence of latest and upcoming initiatives spanning limited-edition gifting, journey retail exclusives and luxurious way of life extensions.
Among the highlights had been the From Penfolds to the World Collection, the Lunar New Year Horse Collection, City Explorer Packs, Penfolds Grange Leather Carrier and Wine Glass Charms.
The From Penfolds to the World Collection is a vacation line impressed by a contemporary postal service. It options travel-themed touches corresponding to stamped envelopes and modern delivery container reward packing containers that symbolise the journey of Penfolds wines throughout continents.
The Penfolds Lunar New Year Horse Collection options the intricate artwork of paper slicing with designs incorporating Year of the Horse motifs throughout a collection of reward packing containers and way of life items.
It provides Penfolds’ flagship Grange assortment, together with the Bin 707, St Henri, Bin 389 and FWT 585 wines. According to Penfolds, the vary pays tribute to the horse zodiac as a logo of energy, velocity and perseverance.
The City Explorer Packs is a journey retail-exclusive vary which options collectible packaging linked to completely different locations, corresponding to Sydney, Hong Kong and Singapore.
The Penfolds Grange Leather Carrier was created to mark the expression’s seventy fifth anniversary in 2026.
Wine Glass Charms develop the winemaker’s rising way of life accent portfolio. The collectible charms elevate the Penfolds wines expertise with a component of personalisation.
Penfolds Global Director Global Travel Michael Jackson commented: “The TFWA Cannes show is an opportunity for Penfolds to celebrate our continued evolution as a global winemaker and share what’s next. In global travel retail, we see opportunity to engage consumers through gifting and celebration, brought to life by distinctive releases like our limited-edition gift boxes and wine glass charms.
“Designed around storytelling, personalisation, and gifting, the TFWA Cannes yacht experience invited guests to explore how Penfolds brings its world to life beyond the bottle.” ✈
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