Ai+ Smartphone plans to maneuver past handsets with connected-device lineup

Smartphone model Ai+ Smartphone is transferring right into a broader connected-device technique because the Indian handset market faces restricted development and firms search higher-margin income streams.

The firm introduced it’s going to launch an ecosystem of lifestyle-tech merchandise constructed on its home-grown NxtQuantum OS platform, increasing past telephones into equipment and different sensible units.

Ai+ stated the brand new ecosystem will carry its smartphone design language to a number of classes and allow a unified user-experience throughout units.

Founder & CEO Madhav Sheth stated: “Our goal is to democratise good tech by creating products that look modern, work together instinctively, and stay true to our promise of transparent performance.”

Industry data show why this transfer makes strategic sense. India’s cellular equipment market was valued at round $6.30 billion in 2024 and is predicted to achieve greater than $21 billion by 2033.

Moreover, research indicates smartphone shipments in India rose solely round 3 per cent year-on-year in Q3 2025, signalling a plateau in core handset development.

Ai+ Smartphone to leverage its working system

Analysts say manufacturers are coming into sensible dwelling, wearables and equipment segments to bolster margins, lock in customers to an ecosystem and maximise their model and distribution investments.

The accent and smart-device classes sometimes supply quicker turnover, greater repetition and decrease entry value than flagship smartphones.

Ai+’s transfer follows this sample: leveraging its smartphone base, design fashion and working system to increase into units like earphones, sensible audio system or related life-style gear.

The agency has not but disclosed particular product classes, pricing or launch timelines, however stated extra particulars will comply with sooner or later.