Norma Kamali’s New NORMAKAMA Lifestyle Breaks Boundaries

Norma Kamali by no means shies away from pondering exterior the proverbial field. The CFDA member has all the time been a step forward, anticipating the cultural shifts that can decide the best way we dwell. Take, for instance, her influential designs such because the blanket coat and parachute costume, or her Sweats assortment which revolutionized vogue.

Kamali’s latest innovation, NORMAKAMA Lifestyle, speaks to the designer’s ethos. Determined to adapt to rising international manufacturing prices with out sacrificing high quality or design, Kamali created a group with each piece retailing underneath $200.

“The tariffs hit hard and we were impacted as well as everyone else,” Kamali mentioned. “While I was working on the spring collection, I realized I needed to do another collection simultaneously under $200 retail. We have a broad client base in age due to the many years I am in business. However, our main demographic is 25-35, and she loves to shop a lot because she is developing her personal style and is super social.”

To that finish, Kamali created a brand new uniform that includes tops, skirts, pants, jumpsuits, clothes, and robes.

Each piece is designed to be versatile, snug, and washable with longevity in thoughts.

“I decided the most fun for her would be a selection of looks that could be styled a million different ways, and that the accessories, layering and style combinations would be fun and endless…and in her budget,” Kamali mentioned, noting that the client may then put money into different kinds from the primary assortment at greater value factors “to make each look super-special, over and above the fun styling.”

The assortment expertise extends to the in-store installations to reinforce the NORMAKAMA Lifestyle expertise and, she mentioned, “come shop the looks, see the styles, and meet me and the team in person.”

And what’s higher than that?