SmallRig and Aerial Photographer Chen Cheng Be a part of Arms to Advance Innovation in Aerial Imaging

SHENZHEN, China, Nov. 21, 2025 /PRNewswire/ — SmallRig, a world specialised supplier of imaging options, has introduced the acclaimed Chinese aerial photographer Chen Cheng (@superflankerstudio) as SmallRig Brand Co-Creator, marking a big step towards deeper integration between imaging-equipment manufacturing {and professional} aerial pictures.

A Collaboration Built on User-Centered Innovation

SmallRig has lengthy emphasised a growth philosophy centered on customers and collaborative creation. The new partnership introduces a strategic collaboration that can span aviation-image creation, product growth, and the broader promotion of aviation tradition. It goals to speed up innovation in aerial imaging and out of doors pictures gear whereas elevating person expertise throughout demanding environments.

SmallRig’s founder and CEO Zhou Yang mentioned, “Co-creation forms the core of SmallRig’s identity and growth model.” Zhou famous that Chen Cheng, often known as one of many main figures in world aviation imaging, has lengthy been a deep person of SmallRig gear and brings in depth insights from years of photographing plane in extremely advanced situations. His technical expectations align carefully with SmallRig’s scenario-driven innovation technique, creating a powerful basis for the co-creation partnership.

“The collaboration will deepen exploration into aviation- and even aerospace-imaging scenarios and deliver solutions shaped around real-world needs,” Zhou added.

As one in all China’s earliest practitioners of aerial pictures, Chen has accrued greater than a decade {of professional} expertise. His physique of labor contains practically each main business plane sort besides the Airbus Beluga, and he has documented the event and flight milestones of the Boeing 777, Airbus A380, Airbus A350, and China’s C919.

Before turning into a full-time photographer, Chen labored as an plane upkeep engineer, gaining a technical understanding of aviation mechanics that later formed his methodical and safety-oriented taking pictures method. Guided by the idea that “a beautiful aircraft is inevitably a well-designed aircraft,” his pictures has chronicled the rise of China’s aviation business. His air-to-air footage of the C919 has surpassed a million views throughout platforms, providing the general public a vivid window into rising aviation applied sciences.

Co-Creation in Practice

The collaboration between Chen and SmallRig grew out of a shared dedication to technical rigor and artistic innovation. Aerial pictures requires gear that’s light-weight, adaptable, and totally purposeful throughout a number of taking pictures positions. SmallRig units have performed a central function in Chen’s multi-camera deployments throughout aerial shoots.

Chen has famous that the model’s light-weight digital camera cages, enlargement docks, and Type-C fast-charging batteries have change into important parts of his airborne workflow. These options allowed single-camera setups to concurrently seize nonetheless photographs and 4K video, considerably enhancing effectivity and elevating the general commonplace of output throughout high-intensity assignments.

“Aerial photography is about more than physical presence in the sky; it demands a constant state of professional focus and genuine passion,” Chen mentioned when discussing the collaboration. He emphasised that the partnership would allow extra individuals to understand the fantastic thing about aviation via dependable gear and distinctive imagery.

The initiative represents greater than a partnership between a expertise model and a distinguished aerial photographer. It alerts a brand new exploration of the user-co-creation mannequin inside the imaging sector. From Xi Zhinong, a world-renowned wildlife photographer and founding father of Wild China Film, to aerial pictures pioneer Chen Cheng, SmallRig has collaborated with various creators and can proceed increasing its “Co-Creation Officer” program to attach with specialists throughout a number of fields. The intention is to transition merchandise from merely assembly must anticipating them, shaping options that evolve in tandem with real-world artistic calls for. By listening carefully to creators and incorporating skilled photographers into product design, SmallRig is working to redefine the boundaries of imaging-equipment efficiency and creative expression.

SmallRig established in 2013, is devoted to offering creators all over the world with options in digital camera/cellphone mounting and steadying rigs, lighting and management methods, imaging system batteries, and audio gear.

Today, SmallRig merchandise attain customers in additional than 160 nations and areas, serving a variety of situations—from livestreaming, vlogging, and quick movies, to documentaries and Hollywood blockbusters. After greater than a decade of progress, SmallRig has expanded from its early concentrate on digital camera mounting merchandise to a product ecosystem matrix characterised by all-encompassing situations and a quick provide chain mannequin.

For extra data, please go to: www.smallrig.com.