Sanicare elevates on-the-go hygiene with lifestyle-ready necessities

Insider Spotlight

• Sanicare frames hygiene as self-expression for cell customers
• Brand showcases lifestyle-ready merchandise for contemporary, go-to routines
• Hygiene Hangout occasion highlights portability, character, confidence
  

Sanicare, a trusted Filipino private hygiene model, is doubling down on the wants of fast-moving, trendy customers by reshaping on a regular basis care into one thing sensible, fashionable, and deeply relatable. 

Its current “Hygiene Hangout” at Sevenscape in San Juan served extra as a backdrop than a centerpiece—a platform to underscore how right now’s hygiene habits should match the tempo and character of on-the-go life.

Why it issues

With busier schedules and fluid routines, customers now search for hygiene necessities that sustain—compact sufficient for fixed motion but expressive sufficient to really feel private. 

Sanicare’s messaging displays this shift, positioning hygiene as a way of life companion relatively than a easy routine.

Lifestyle match

The model’s method facilities on versatility and id. The occasion’s three interactive zones—Chill Minimalist, Fresh Trendsetter, and Always-Ready Planner—mirrored the totally different hygiene personas shaping how individuals pack their baggage, handle their days, and select merchandise that match their rhythm. 

Inspired by the “What’s In Your Bag?” pattern, Sanicare highlighted that what individuals carry alerts who they’re and the way they transfer by way of the world.

Leading the expertise was Sanicare care ambassador Belle Mariano, whose profession and inventive pursuits embody the model’s on-the-go DNA. 

“Self-care for me is really important because that’s where you get your energy to present yourself to the world. To show your best version out there, you really need to take care of yourself. There is nothing wrong with forming that kind of healthy relationship with yourself,” she shared in a press launch.

What they’re saying

Belle expanded on her philosophy, saying, “I continuously live by ‘Self-care isn’t selfish.’ It’s okay to take a step back, have a day off from social media, or unwind with friends. This allows me to recharge and deliver my best in everything I do.”

She additionally emphasised her long-standing connection to the model. “I grew up using Sanicare, from my early days in the industry. Knowing that the brand shares the same advocacy I truly believe in, which is self-care, makes me proud to be part of this family.”

The greater image

By tying its merchandise to mobility, character, and confidence, Sanicare reinforces that hygiene is a part of one’s id. 

Marketing communications supervisor Jazel Marielli A. Ramos Yeo famous, “At Sanicare, we believe hygiene goes beyond a routine— it’s part of who you are. This event was our way of showing that personal care can be both practical and expressive. Everyone can find a Sanicare product that fits their unique lifestyle.” —Ramon C. Nocon | Ed: Corrie S. Narisma