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REA Group has introduced the acquisition of an information analytics platform to offer a complete view of rising traits utilizing way of life and mobility information.
The REA Group has acquired the Australian information analytics platform Neighbourlytics to deepen the data out there to customers of the digital actual property portal about their potential future neighbourhoods.
Founded in 2017, Neighbourlytics utilises information reminiscent of foot site visitors, customer traits, and prime locations to offer an in depth image of how folks work together with their group of their suburbs.
REA Group government basic supervisor of PropTrack, Kris Matthews, mentioned the platform will give property seekers a deeper understanding of the best way residents work together with their neighbourhood.
“Australians don’t just buy a property; they buy into a community and a lifestyle,” Matthews mentioned.
“This data will help our consumers understand more about the property and the community around it, enabling them to make more informed decisions in their property search.”
With the platform offering up-to-date actual property information, Matthews mentioned that Neighbourlytics was a pure match for the group to combine into its residential and business companies.
Neighbourlytics founder and CEO Jessica Christiansen-Franks mentioned the mixing into REA’s companies would permit the platform’s information to offer further insights to a broader viewers.
“Neighbourlytics tells you what it’s like to live in a local area and what the local identity is.”
“Too often local lifestyle is summarised by demographics, when it’s actually the lived experience that makes us feel connected to the places that we live,” Christiansen-Franks concluded.
ABOUT THE AUTHOR
Mathew Williams
Born within the rural city of Griffith NSW, Mathew Williams is a graduate journalist who has at all times had a ardour for storytelling. Having graduated from the University of Canberra with a Bachelor of Sports Media in 2023, Mathew lately made the transfer to Sydney from Canberra to pursue a profession in journalism and has joined the Momentum Media workforce, writing for his or her actual property manufacturers. Outside of journalism, Mathew is an avid fan of all issues sports activities and recurrently attends sporting occasions throughout Sydney. Get in contact at
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