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On December 1, 2025, the UK Information Commissioner’s Office (“ICO”) introduced a brand new initiative to scrutinize privateness protections in cellular video games incessantly performed by youngsters within the UK. As digital gaming continues to develop in reputation amongst youngsters, the assessment by the ICO indicators renewed regulatory consideration as to how cellular gaming platforms safeguard private knowledge of younger customers.
The ICO will conduct a monitoring program specializing in 10 cellular video games extensively utilized by youngsters. The evaluation will heart on three essential areas:
- Default Privacy Settings: Evaluating whether or not video games are configured to guard youngsters’s privateness from the outset.
- Geolocation Controls: Scrutinizing how video games deal with location knowledge and whether or not youngsters’s whereabouts are adequately protected.
- Targeted Advertising: Reviewing practices round serving focused advertisements to youngsters.
In addition to those core areas, the ICO’s assessment will take into account some other privateness dangers that emerge throughout the course of.
This newest focus follows the ICO’s Children’s code strategy, which has beforehand led to important enhancements in youngsters’s privateness requirements on social media and video-sharing platforms.
Read the UK ICO press launch here.
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