Budget Direct, 303 unveil chilling new chapter of insurance coverage solved

SYDNEY, AUSTRALIA – Budget Direct’s Sarge, Jacs and their much-loved sidekick Chief are again to resolve a chilly case and soften insurance coverage charges, in a characteristically playful and cinematic new Insurance Solved marketing campaign.

Developed by 303, the brand new Frozen marketing campaign execution sees Australia’s favourite insurance coverage sleuths head right into a suburban home overtaken by ice and snow, to thaw out a frozen household and reinforce the advantages of quoting Budget Direct first.

Frozen shall be seen nationally throughout TV, cinema, BVOD, SVOD, on-line, social, OOH and radio from this week, as a part of the insurer’s long-standing and award-winning Insurance Solved platform. Engaging audiences streaming the Boxing Day launch of the extremely anticipated second chapter of the ultimate collection of Stranger Things on Netflix is a key ingredient of the marketing campaign, capturing vacation viewers.

The new Frozen marketing campaign iteration follows the extremely profitable Man Cave execution launched in August, specializing in Budget Direct’s continued observe report of paying out greater than $1.5 Billion in claims, over the previous 12 months.

Budget Direct has gained a raft of awards previously yr, having picked up the coveted Insurer Of The Year award from Money journal, Canstar, Finder and WeMoney. Its long-standing Insurance Solved platform, developed in partnership with 303 has additionally been broadly recognised; it picked up a Gold for Long Term Effects and Gold for Brand Value on the 2024 Australian Effies and a Bronze for long-term model development on the 2025 APAC Effies. The Insurance Solved marketing campaign additionally ranked third in an inventory developed by TRA’s that includes Australia’s favorite adverts from the previous 12 months.

As a longtime insurance coverage supplier within the Australian market, Budget Direct presents a spread of numerous merchandise to assist individuals defend crucial points of their lives, together with automotive, residence, journey, pet, bike and life insurance coverage plus roadside help.

CREDITS

Budget Direct
Chief Growth Officer, Growth Ops: Jonathan Kerr
Associate Director, Marketing, Media & Acquisition, Growth Ops: Andrea Peters
General Manager, Marketing And Communications, Growth Ops: Warren Marsh
Head Of Brand, Sponsorship & PR, Growth Ops: Katie Lansdale, Jess McGown (Maternity Leave Cover)

303 Sydney
Chief Executive Officer: Joanna Gray
Chief Creative Officer: Bart Pawlak
Chief Strategy Officer: Jody Elston
Creative Director: Adam Whitehead
Client Services Director: Ben Glasson
Client Service Project Lead: Jen Hird
Head Of Production: Skye Lanser
Executive Broadcast Producer: Jacqueline Archer

Production Partners
Production Company: Good Oil
Director: Hamish Rothwell
Producer: Tracey-Lee Permall
Executive Producer: Sam Long
DOP: Crighton Bone
Edit House: ARC
Editor: Lucas Baynes
Edit Producer: Sally Quade
Post Production: Blockhead VFX
VFX Supervisor: Nigel Mortimer
Post Executive Producers: Charlotte Plowman, Laura Noonan
Original Music & Sound Post: Sonar Music
Social Media Campaign: Hello Social
Stills Photographer: Matt Baker, LOUIS & CO