Rising Travel Prices Reshape How Americans Travel in 2026, Internova Travel Group Analysis Finds

Higher Airfares, Luxury Hotel Rates and Expedition Cruises Push Travelers to
Rethink Value, Timing and How They Book

NEW YORK, Jan. 6, 2026 /PRNewswire/ — Rising journey prices throughout key segments of the business are reshaping how Americans plan, ebook and prioritize journeys, in accordance with analysis from Internova Travel Group, one of many world’s largest journey providers firms.

The findings reveal that greater costs are accelerating a shift towards extra strategic, experience-driven journey. Consumers are taking fewer however extra thoughtfully deliberate journeys, whereas journey provider companions and locations are seeing rising polarization between value-focused and premium journey, with rising strain on the center of the market.

The analysis is predicated on evaluation of tens of millions of bookings and a survey of 4,000 vacationers and is detailed in The Internova Index: North American Traveler Insights, Internova Travel Group’s proprietary analysis report.

“Travelers are not stepping away from travel, but they are becoming far more intentional about where and how they spend,” mentioned Henry Gilroy, Executive Vice President, Strategy, at Internova Travel Group. “As prices rise, especially at the premium end of the market, we’re seeing travelers rely more heavily on expert guidance from travel advisors to help them prioritize value, flexibility and meaningful experiences.”

While demand for journey stays sturdy, the information reveals that value will increase are concentrated on the greater finish of the market – significantly in premium air journey, luxurious inns and expedition cruises – creating new challenges and trade-offs for each leisure and enterprise vacationers in 2026.

For enterprise vacationers and prosperous leisure vacationers, consolation and time financial savings more and more come at a premium.

The common long-haul enterprise class airline ticket now prices $4,500, up from $4,385 in 2023, whereas financial system fares have edged barely decrease, widening the hole between commonplace and premium journey choices.

Luxury resort costs are additionally rising, with North American luxurious resort common day by day charges up 4.9%, in contrast with a 1.8% decline at premium inns, signaling a rising divide between high-end and mid-market lodging. Rate progress has been even stronger in worldwide luxurious locations, significantly throughout Europe.

Among cruise classes, costs for expedition cruises have elevated greater than 20% since 2023, far exceeding the 5% enhance for up to date voyages, reflecting surging demand for immersive, small-ship experiences in distant locations.

Despite rising prices, 27% of vacationers say they count on to journey extra in 2026, whereas simply 6% count on to journey much less, underscoring the continued precedence shoppers place on journey even amid financial uncertainty.

However, vacationers are adjusting by shortening journeys, buying and selling up selectively and in search of skilled assist from journey advisors to navigate rising costs. More than 60% of vacationers say they count on to make use of a journey advisor as their major reserving channel in 2026, significantly for longer, costlier and worldwide journeys.

“Higher prices are changing behavior, not suppressing demand,” Gilroy added. “Travelers want reassurance that they’re making smart choices, and that’s driving a renewed focus on the planning, expertise and personalization that travel advisors provide.”

For the complete report or for extra info on Internova Analytics and Consulting, please go to www.internova.com/research.

About Internova Travel Group
Internova Travel Group is likely one of the world’s largest journey providers firms and a 2026 Forbes Most Trusted model, bringing collectively a portfolio of main manufacturers that ship high-touch, customized journey experience to leisure, company and leisure purchasers. Through its distinctive divisions, Internova manages leisure, enterprise and franchise operations and represents greater than 100,000 journey advisors throughout 6,000 company-owned and affiliated places within the United States, Canada, Mexico and the United Kingdom, with a presence in additional than 80 nations worldwide.

Internova elevates each journey with privileged entry and significant added worth. These embrace SELECT Hotels & Resorts and CURATED Hotels & Resorts; a worldwide air and personal jet program; vacation spot packages and a vetted community of SELECT In-Country Partners; and Distinctive Voyages and different cruise packages, every delivering unique facilities, skilled entry and bespoke experiences worldwide.

CONTACT:
Elizabeth Gaerlan
[email protected]
1-212-944-1125

SOURCE Internova Travel Group